Associate - Corporate Sales & Marketing
- Manipal Hospital
- 1 - 3 years
- Mysuru
- 1 month ago
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Job Description
1. Business Development and Corporate Sales
- Identifying Opportunities: Researching and identifying potential corporate clients, such as large companies, insurance providers, and business partners, who may require healthcare services for their employees or customers.
- Developing Relationships: Building and maintaining long-term relationships with corporate clients, local businesses, and insurance companies to increase patient referrals and partnerships.
- Sales Strategy: Developing sales strategies aimed at increasing hospital contracts with corporate entities, including negotiating corporate health programs, packages, and service agreements.
2. Service Promotion and Cross-Selling
- Promoting Hospital Services: Effectively presenting and selling the hospitals services to corporate clients (e.g., employee health plans, wellness programs, preventive care services, etc.).
- Cross-Selling: Identifying opportunities to cross-sell additional services, such as specialized treatments, diagnostic services, or wellness programs, to existing clients or partners.
3. Proposal Development and Presentations
- Creating Proposals: Preparing customized proposals for potential corporate clients based on their specific healthcare needs, outlining services, pricing, and contract terms.
- Presenting Solutions: Conducting presentations to prospective clients to highlight the hospitals unique offerings, demonstrating value propositions, and addressing client needs and concerns.
4. Negotiating Contracts and Agreements
- Contract Negotiation: Leading negotiations with corporate clients, insurance providers, and third-party organizations to establish mutually beneficial contracts, including pricing agreements, service terms, and duration.
- Service Agreement Management: Ensuring that agreements are properly executed and adhered to, managing contract renewals, and addressing any issues that arise in contract fulfilment.
5. Marketing Collateral Development
- Creating Sales Materials: Collaborating with the internal marketing team to develop sales collateral such as brochures, presentations, service brochures, case studies, and proposals tailored to corporate clients.
- Digital Sales: Coordinate to develop digital resources like websites, online brochures, and landing pages that are tailored to corporate client engagement.
6. Market Research and Competitor Analysis
- Analyzing Market Trends: Conducting research to understand market demands, healthcare trends, and emerging opportunities in the corporate health services market.
- Competitor Analysis: Monitoring competitors in the healthcare space and adjusting the hospital's sales and marketing strategies to stay competitive in attracting corporate clients.
7. Lead Generation and Client Acquisition
- Cold Calling and Outreach: Identifying new leads through cold calling, networking, email campaigns, and attending relevant conferences and events.
- Follow-ups: Managing follow-ups with leads, potential clients, and existing partners to ensure continued interest and engagement with the hospitals offerings.
- Pipeline Management: Maintaining a detailed sales pipeline to track client acquisition, ensure smooth sales processes, and follow through on each stage from lead generation to contract closure.
8. Client Relationship Management and Retention
- Customer Service: Acting as a point of contact for corporate clients, addressing any concerns or issues they may have, and ensuring satisfaction with the hospitals services.
- Retention Strategies: Developing strategies to retain corporate clients, ensuring they renew contracts or expand services with the hospital.
- Feedback Collection: Gathering feedback from corporate clients to improve hospital services and strengthen client relationships.
9. Collaboration with Internal Teams
- Working with Operations: Collaborating with the hospitals operations, healthcare providers, and administrative teams to ensure that the services promoted to corporate clients are being effectively delivered.
- Coordinating with Marketing: Aligning marketing and sales efforts to ensure that campaigns and promotional efforts are consistent with sales goals.
- Training and Support: Providing feedback to the marketing team on customer needs and helping design relevant marketing campaigns. Working closely with hospital management and leadership to adjust sales strategies.
10. Tracking Sales
- Sales Reporting: Tracking sales performance, lead conversion rates, and other key metrics. Regularly reporting progress to senior management on sales targets and outcomes.
- Sales Forecasting: Preparing and updating sales forecasts based on lead generation, market conditions, and current opportunities.
Qualifications & Skills:
- Education: A bachelors degree in marketing, business, healthcare management, or a related field.
- Experience: Proven experience in corporate sales, healthcare marketing, or business development, with a strong understanding of hospital services for a minimum of 1 year.
- Communication Skills: Strong interpersonal, presentation, and negotiation skills to engage with corporate clients effectively.
- CRM Proficiency: Familiarity with Customer Relationship Management (CRM) tools to track leads, sales, and client data.
- Healthcare Knowledge: Understanding of the healthcare industry, its challenges, and the services provided by hospitals.
- Analytical Skills: Ability to analyze sales data, identify trends, and adjust strategies accordingly.
- Candidate should possess exceptional communication skills Written [English + Kannada] and Verbal [ Kannada + English + Hindi + Tamil + Telugu].
- Candidates / Aspirants ready to relocate to Mysore on their own can also apply.
- Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary.
- Please super scribe as "Application for the post of Corporate Sales & Marketing - Associate at Manipal Hospital - Mysore" in Subject column when writing / sending / forwarding E-mail.
- Work Location - Mysore - Karnataka - India.
- Note* You can also text WhatsApp message to 9886300*** if we do not respond to your call or email.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Sales & Business DevelopmentRole Category: BD / Pre SalesRole: Business Development Executive (BDE)Employement Type: Full timeContact Details:
Company: Manipal HospitalLocation(s): Mysuru+ View Contact
Keyskills: Sales and Business Development Communication and Interpersonal Skills Marketing and Branding Client Relationship Management Healthcare Industry Knowledge Digital Marketing
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₹ -3.5 Lacs P.A
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