Sr. Associate-Marketing || HealthKart ||
- Healthkart
- 2 - 5 years
- Noida, Gurugram
- 1 month ago
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Job Description
Responsible for annual Revenue, Searches & Traffic targets.
1. Lead Marketing for Gritzo Growth TrackrTM App: This is Indias first App that allows parents to objectively track, monitor and digitally store their childs height and weight data. It also uses proprietary algorithms to show parents their childs projected height at 18 years, their current height trajectory versus genetic height and shares personalized nutritional recommendation to each child basis their data. Person responsible for this role will have to lead marketing initiatives to drive downloads to the app, use the app to drive new user acquisition for Gritzo & work with content team to drive communication on digital mediums. Role will also coordinate with product, tech and digital marketing teams to drive engagement and deep dive on analytics for this app.
2. Drive Organic Traffic to the website by leading blogs and newsletters for the brand. Lead marketing initiatives on channels like Quora and Redditt & build a deeper strategy to drive positive Word of Mouth.
3. Lead Communication: To own content for WhatsApp journeys to drive retention and work closely with D2C teams to improve retention cohorts and contextualize communication for each cohort. Also work on new ideas to drive higher retention numbers for Gritzo.
4. Marketing Digital Products: Work with the product team to craft and market digital products like Gritzo Loyalty, Subscribe & Save, etc. Create a GTM plan on digital for these app/m-site features.
5. Community Building: Responsible to create offline or online events/activations that provide value-based content for parents and pediatricians and build a strong community who find our events/content credible, authentic & useful and can drive long term brand advocacy. Also work on a model to conduct multi-city children meet-ups for Gritzo to educate them on nutrition and how to make smart choices when it comes to food.
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: HealthkartLocation(s): Noida, Gurugram
Keyskills: Digital Marketing Retention Marketing Brand Awareness Revenue Generation Customer Acquisition Market Research
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Healthkart
HealthKart, a part of Bright Lifecare Pvt. Ltd. , founded in 2011 is an online portal for dietary supplements and health devices in the Health care industry in India. Its India's biggest health store on the internet. Our singular mission is to provide access to authentic, quality, and affordable ...
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