Manager Brand, PR & Content Writing
- Bprise
- 2 - 7 years
- Mumbai
- 5 years ago
- Email to a friend
- Report this job
Job Description
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The PR & Content Writer will be responsible for building, maintaining and managing the PR activities of BPRISE. BPRISE s game changer omni - channel programmatic platform enables advertisers maximise their digital advertising and personalisation strategies. In this role, the PR & Content Writer will position BPRISE s advertising technology platform and products to the market, company s prospects and clients.
The PR & Content Writer will be an outstanding communicator, creative thinker and will have the ability to influence opinions.
- Coordinating all Public Relations activities
- Planning, developing and implementing PR strategies
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Liaising with, and answering enquiries from media, individuals and other organisations
- Researching, writing and distributing press releases to targeted media
- Collating and analysing media coverage
- Writing and editing in - house magazines, case studies, speeches, articles and annual reports
- Preparing and supervising the production of publicity brochures, information brochures, manuals, technical documents, handouts, direct mail, promotional videos, photographs and films
- Devising and coordinating photo opportunities
- Maintaining and updating information on BPRISE s website
- Writing BPRISE s blogs
- Managing and updating information and engaging with users on social media sites such as LinkedIn, Twitter and Facebook
- Sourcing and managing speaking and sponsorship opportunities
- Build relationships with thought leaders to grow industry awareness
- Monitor, analyse and communicate PR results on a quarterly basis
- Managing the PR aspect of a potential crisis situation
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Excellent organisational and time management skills with the ability to multitask
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- Creativity, imagination and initiative
- Good teamwork, analytical and problem - solving skills
- Business awareness and a good knowledge of current affairs
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: BpriseLocation(s): Mumbai
Keyskills: Public relations Time management Social media Analytical Content writing Event planning Management Print media Advertising Business awareness
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