Reporting & Insights- Senior Analyst
- Omnicom Media Group
- 3 - 5 years
- Bengaluru
- 3 months ago
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Job Description
About us
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
This is an exciting role and would entail you to
- Partner with internal and external client in their desire to create best-in-class data & analytics to support their business decisions.
- Be a passionate champion of data-driven marketing and create a data and insight-led culture across teams.
- Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions.
- Data management and reporting using different tools and techniques like Alteryx.
- Strong knowledge on the media metrics, custom calculations, and metrics co-relation.
- Good to have (not mandatory) data visualization using excel
- Ability to identify and determine key performance indicators for the clients.
- QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
- Responsible for maintaining the reporting requirements as per the delivery cadence defined by the client. Create and maintain project specific documents such as process / quality / learning documents.
- Able to work successfully with teams, handling multiple projects and meeting client expectations.
You will be working closely with
Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Performance Reporting function.
This may be the right role for you if you have
- Bachelors Degree required.
- 4-6 years' experience in data management and analysis in Media or relevant domain with strong problem-solving ability
- Good analytical ability and logical reasoning
- Strong working knowledge of MS Excel and Advanced Excel
- Strong working knowledge and hands on experience in data visualization and report generation using Power BI is mandatory.
- Proficiency in PPT and SharePoint
- Experience in data processing tools like SQL, Python, Alteryx, etc. would be beneficial
- Knowledge of media/advertising is beneficial but not mandatory
- Strong written and verbal communication
- Familiarity working with large data sets and creating cohesive stories
- Understanding of media domain and channels like Display, Search, Social, Competitive
- Experience of creating tables in database like AWS, Google Big Query etc
- Knowledge of scripting language like Python or SQL is preferred
- Familiarity with data platforms like Double Click Campaign Manager, DV360, SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid, Sizmek, Kenshoo, Nielsen, Kantar, MediaMath, Prisma, AppNexus
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Analytics ConsultantEmployement Type: Full timeContact Details:
Company: Omnicom Media GroupLocation(s): Bengaluru
Keyskills: calculation data management analytical report generation sharepoint media advertising sql advanced excel writing data visualization bigquery relationship powerpoint communication skills python custom facebook verbal communication power bi analysis alteryx excel metrics aws
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