Associate Director, Professional Marketing, Gp Channel, Apac
- Align Technology
- 6 - 9 years
- Mumbai
- 3 months ago
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Job Description
Department: MarketingLocation: APAC-India
Description
The Associate Director oversees all APAC GP Professional Marketing efforts
The individual will plan and coordinate critical processes related to business planning, strategic marketing plans and product relevant for GP channel, business performance tracking, and multi-channel marketing
The Associate Director reports to the Professional Marketing Director, GP channel
The incumbent will meet regularly with commercial leadership to establish direction and priorities, and goals and targeted objectives, participate in KOL management, strategic planning, Traditional and Digital Marketing Communications, and partner with the Local Marketing teams to deliver channel objectives and forecasts
The incumbent is responsible for sales forecasting, customer targeting, channel business performance and delivery of professional campaigns
The Associate Director works with regional cross functional teams from Product, Clinical, Professional Marketing Communications and Sales Excellence teams to establish strategic direction, set priorities, and deliverables for the channel
The incumbent will be responsible for commercializing and managing Align's treatment planning service and require in-depth knowledge of the system and service, working to optimize over time
They must also be customer centric mindset, with proven leadership skills to influence and focus cross-functional teams on the right treatment planning initiatives that will drive business results
This position is based in Mumbai
About This Opportunity
In this role, you will?
Develop business plan, roadmaps and targets for GP in support of business objectives
Liaise, develop and lead channel marketing efforts in cooperation with the rest of Regional and Local Marketing and Clinical teams
Manage a range of professional marketing-oriented projects (KOL management, market research, marketing assets development, digital and traditional marketing communications, category building initiatives etc);
Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines
Analyze business to understand trends and drive recommendations to improve execution of strategic plans for GP channel
Drive analysis of reports tracking the growth of the channel, providing insights towards reviews that include Investor Reports and leadership business reviews
Collect customer insights and competitive intelligence and incorporate into commercialization and product management plans
Develop strong relationships with key customers and opinion leaders
Develop key relationships with thought-leaders and relevant key opinion leaders in the region
Uncover unmet needs and identify future business needs/gaps an recommend improvements to meet APAC growth ambitions
Commercialise our treatment planning service, manage/work to optimise ongoing service offerings
Analyse and drive adoption of treatment planning service
In this role, you will need ?
In this role, you will need
Bachelor's degree is required, Master's degree is preferred
A minimum of 12+ years of related work experience is required
Having ~5 years in the healthcare sector will be a plus
Experience in running Marketing Excellence programs, Product Launches and executing marketing campaigns is preferred
Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) required
Excellent verbal and written English communication skills are required
Excellent influencing skills and ability to develop customer relationships required
This position may require travel
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Global Diversity Statement
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees
As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion
We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time
Equal Opportunity Statement
Align Technology is an equal opportunity employer
We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category
Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Align TechnologyLocation(s): Mumbai+ View Contact
Keyskills: marketing campaigns writing verbal communication influencing analysis product promotions communication skills
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