Senior Analyst , Digital Marketing
- QBurst
- 5 - 7 years
- Thiruvananthapuram
- 2 years ago
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Job Description
- Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, optimization, and management of multiple projects in parallel
- Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
- Identify client objectives and define Key Performance Indicators (KPIs) to track progress toward those objectives
- Collect, analyze, and report on data related to web and mobile app performance, including traffic, user behavior, conversion activity, and site performance
- Lead the migration from GA Universal Analytics to GA4
- Develop Google Data Studio dashboards by merging data from different sources
- Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
- Independently manage internal and external projects with minimal supervision
- Ensure high-quality delivery within agreed-upon timelines
- Implement and evaluate A/B tests for Conversion Rate Optimization
- Evaluate new requirements and provide accurate estimates
- Google Analytics Certified professional with at least five years of experience in analytics and reporting
- In-depth knowledge of analytics tools, including Google Analytics, Tag Manager, Firebase, and Mixpanel
- Excellent analytical skills and the ability to work with large data sets
- Strong project management skills and the ability to deliver in a fast-paced environment
- Experience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPs
- Proven experience with user journey mapping, conversion tracking, and trend analysis
- Hands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferred
- Ability to act as an independent self-starter and provide thought leadership for team members
- Excellent communication skills, with the ability to effectively communicate complex data insights to both technical and non-technical stakeholders
- Bachelors or Masters degree in a related field, such as Computer Science, Statistics, or Mathematics
- Experience designing, executing, and analyzing A/B tests is a plus
- Familiarity with SQL, BigQuery, and BI tools such as Tableau or Power BI is a plus
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: QBurstLocation(s): Thiruvananthapuram+ View Contact
Keyskills: Analytical skills Analyst Google Analytics Web technologies Project management Trend analysis power bi Digital marketing SQL
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QBurst
QBurst is a web and mobile app development company with offices in the USA, the UK, the UAE, Poland, Singapore, Australia and India. We have been delivering customized, cost-effective, enterprise-grade products and services for startup companies and medium-sized enterprises for a decade
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