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Social Media Manager @ BIG FM

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 Social Media Manager

Job Description

BIG FM is venturing into the digital content space and hiring for roles across its group company. Come be a part of the team thats shaping the future of digital content that informs, inspires, and entertains. We are hiring for passionate individuals to join us on this exciting journey.


Role & responsibilities

Key Responsibilities

  • Develop and execute a social media strategy for BIG Offers, focusing on platforms like Instagram, WhatsApp, and X to drive conversions.
  • Create urgency-driven content (posts, videos, stories) that highlights deals (e.g., Only 24 Hours Left! 50% Off Gadgets
  • Use video tools (e.g., InShot, Canva) to produce deal-focused short-form videos (e.g., Flash Sale Alert!).
  • Collaborate with deal-focused influencers to promote offers, managing partnerships and tracking ROI.
  • Engage users by sharing real-time deal updates, responding to queries, and running giveaways (e.g., Win a Gadget!).
  • Analyze performance using tools like Sprout Social and Google Analytics, optimizing content to meet sales-driven KPIs (e.g., 15% conversion increase).
  • Work with operations and design teams to align social media campaigns with deal launches (e.g., holiday sales).
  • Stay updated on e-commerce trends to ensure BIG Offers remains competitive in the deals space.

Qualifications and Skills

  • Education: Bachelors degree in Marketing, Communications, or related field.
  • Experience: 3+ years in social media marketing, ideally for e-commerce or deals platforms.
  • Technical Skills: Proficiency in Sprout Social, Buffer, InShot, Canva; knowledge of SEO and analytics.
  • Soft Skills: Strategic, persuasive, excellent communicator, data-driven, collaborative.
  • Additional: Understanding of Indian e-commerce trends and ability to craft urgency-driven content.

Job Classification

Industry: Film / Music / Entertainment
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Social Media Marketing
Employement Type: Full time

Contact Details:

Company: BIG FM
Location(s): Mumbai

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Keyskills:   Social Media

 Fraud Alert to job seekers!

₹ 5-6 Lacs P.A

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BIG FM

BIG FM, acclaimed as one of India's preeminent radio networks, operates 58 stations, fostering connections with over 35 crore Indians nationwide across 1.9K towns and 1.2Lacs villages. With over 100 influential Radio Jockeys (RJs), we amplify our reach and influence, leveraging their status as digit...