Regional Marketing Manager
- Muthoot Finance
- 2 - 4 years
- Visakhapatnam
- 1 month ago
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Job Description
Job Description:
Job Profile Regional Marketing Manager
KRA
- Regional Marketing Activity
- Branch Visibility Management
- New Branch Support
- Weak Branch Support
- B2C Management
- MIS Management
Job Description:-
- Regional Marketing Activity
Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
- Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin.
- New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
- Weak Branch Support
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
- B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
- MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
Requisite Qualification
Essential
Graduate
Preferred
Qualification in Management (Marketing)
Requisite Experience
Essential
2-3 years of relevant experience or field Sales in Banking, FMCG
Preferred
Localite preffered.
Special Skills Required
- Branch Visibility /Support understanding
- POSM Know-how
- Excel & Power Point- Basic Knowledge of Computer
Interested candidates can send their resume on mail - Re*******k@mu*********p.com
Job Classification
Industry: NBFCFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Walk-insContact Details:
Company: Muthoot FinanceLocation(s): Visakhapatnam
Keyskills: Atl Activities B2C Marketing Marketing Activities Btl Activation MIS Reporting Telecom Marketing
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