Software Quality Assurance Manager
- Virtual Engineering
- 4 - 9 years
- Noida, Gurugram
- 1 year ago
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Job Description
- VEST, Inc seeks a self-driven, creative and analytical mind who would be responsible for expanding the digital presence of the VEST, Inc brand, along with its SaaS business NetSkeme and ManifoldEdge
- You will work independently to design and execute marketing strategies across digital channels to build awareness, enhance end-to-end customer experience, and increase conversions
- You will also be responsible for liaising with various stakeholders, building on systems for a sustained digital market presence, and leveraging analytics to optimize marketing campaigns' effectiveness across customer touchpoints
Responsibilities:
- Design, develop and deploy customer-centric digital strategy and go-to-market plan for flagship SaaS products along with existing VEST desktop products.
- Review existing systems and create strategic and tactical roadmap for digital marketing.
- Conceptualize and design campaigns to spread brand awareness, enhance customer experience, drive revenue and maximize efficiencies.
- Create and execute digital marketing programs for web, social media, email marketing, content marketing, blogs, SEO/SEM, and digital ad management.
- Develop frameworks to measure site traffic, evaluate digital channels and optimize marketing campaigns regularly.
- Monitor and analyze the effectiveness of marketing content and provide analytical reporting and insights of campaigns to stakeholders.
- Test and optimize user experience across the marketing funnel.
- Establish internal and external communication channels and build an online community.
- Collaborate with business stakeholders, product management, engineering, and third-party vendors to meet business and customer needs.
- Provide thought leadership and streamline digital marketing processes.
- Stay abreast with industry trends and be our in-house expert in marketing and analytics.
Requirements:
- Proven working experience in digital marketing, preferably for B2B companies.
- 4-5 years of relevant experience in managing digital marketing programs and running digital campaigns.
- Demonstrable experience leading and managing SEO/SEM, social media marketing, email marketing and display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Excellent written and verbal communication and presentation skills.
- Should be able to analyze, optimize and leverage analytics tools such as, Google Analytics.
- Educational background: Candidates graduated from a reputed institute with relevant post-graduation will be given suitable credit.
Work Environment
- We have a strong culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment. We do not tolerate any form of discrimination.
- We at VEST always try to foster an environment that values and respects all individual s strength, perspectives, ideas and ability to meet the needs of our customers globally.
- Talented and supportive peers who value your contributions and drive your learning.
- Challenging opportunities: Learning happens outside the comfort zone and that is where our team likes to be always pushing the boundaries and growing personally and professionally.
- Transparency: an open, honest, and direct communication with co-workers, seniors and even all our senior management is approachable.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Virtual EngineeringLocation(s): Noida, Gurugram+ View Contact
Keyskills: digital marketing email marketing digital campaigns display advertising campaigns presentation skills marketing writing social media marketing google analytics sem / seo sem software quality assurance seo marketing programs communication skills
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Virtual Engineering
Virtual Engineering Services (P) LTD Virtual Engineering is a subsidary of VEST Inc, USA. VEST is the leading developer of engineering software applications in the domain of Fluid Power and CAD Automation.
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