Field Marketing Manager
- Themathcompany
- 7 - 9 years
- Bengaluru
- 2 months ago
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Job Description
We are looking for a dynamic, strategic, and hands-on Field Marketing Manager to drive high-impact offline marketing experiences across the US and EU markets. This role is responsible for planning and executing region-specific marketing programs, including curated client events, conferences, CXO roundtables, and partnership activations that build relationships, deepen engagement, and generate demand for our solutions.
This role sits at the intersection of strategy and execution and requires strong collaboration with Customer Success, Growth, Alliances and Brand teams.
Roles and Responsibilities
Key Responsibilities:
Event & Field Strategy
- Lead the end-to-end planning and execution of field marketing programs across the US and EU, ranging from intimate customer dinners to large-scale industry events and third-party conferences.
- Design localized programs that create memorable, high-value touchpoints with target accounts and key decision-makers.
- Manage regional marketing calendars, identify high-impact opportunities, and ensure flawless coordination across logistics, messaging, and stakeholder involvement.
Stakeholder Collaboration
- Work closely with regional sales and account teams to align on business priorities, target personas, and ideal engagement formats.
- Partner with the design, content, and brand teams to tailor event messaging, collateral, and experiences that resonate with the local audience.
- Support customer success and partnerships in co-hosted engagements, industry meetups, and bespoke client activations.
Stakeholder Collaboration
- Identify and manage local vendors, event partners, and venues to ensure seamless execution within budget.
- Negotiate contracts and oversee event deliverables with high attention to detail and quality.
Audience Engagement & Lead Nurturing
- Build thoughtful pre-event and post-event engagement plans, emails, gifting, follow-ups, to create a cohesive customer experience and nurture relationships.
- Track participation and feedback to assess program impact and continuously improve effectiveness.
Measurement & Optimization
- Define goals, success metrics, and reporting for all field marketing activities, focusing on engagement, influence on pipeline, and brand impact.
- Use insights to fine-tune strategy and build repeatable models for future events
Preferred Qualifications:
- 79 years of experience in B2B marketing, with a focus on field marketing, events, experiential marketing, or customer engagement.
- Proven experience managing and executing multi-region event programs across the US and EU markets.
- Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Strong communication and interpersonal skills to work effectively with cross-functional teams and senior stakeholders.
- A mix of strategic thinking and operational executionyou know how to design the play and also run it.
- Familiarity with CRM and marketing automation tools is a plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: ThemathcompanyLocation(s): Bengaluru
Keyskills: field marketing branding interpersonal skills business development sales marketing automation marketing marketing activities b2b marketing vendor collaboration regional marketing atl btl marketing programs budget management events communication skills crm
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Themathcompany
TheMathCompany is a global data analytics and data engineering firm that partners with Fortune500 and equivalent organizations to enhance their analytics capabilities, using our next-generation, proprietary platform, Co.dx, along with our talent and processes to deliver accelerated and human-centric...
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