Senior Brand & Content Strategist
- Dew Solutions
- 10 - 12 years
- Kolkata
- 7 months ago
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Job Description
Key Responsibilities:
Brand Strategy Development:
- Understand business requirements for projects
- Develop and implement comprehensive brand strategies to enhance market position and appeal to target audiences.
- Ensure brand consistency across all marketing channels and customer touchpoints.
- Conduct market research and competitive analysis to identify trends and customer needs, shaping brand strategy accordingly.
Content Strategy Creation:
- Lead the development of content strategies across digital and offline platforms, aligning with overall brand objectives.
- Create, curate, and manage high-quality content, including blog posts, case studies, social media posts, videos, etc.
- Collaborate with internal teams and external partners to produce compelling and relevant content.
Campaign Management:
- Planned and executed integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Social Media Strategy:
- Develop and execute social media strategies to increase brand visibility and community engagement.
- Manage social media accounts, including content planning, publishing, and community interaction.
- Track and report on social media performance metrics to gauge effectiveness.
Brand Messaging Positioning:
- Develop and refine the brand voice, ensuring consistent messaging across all communication channels.
- Create messaging frameworks that communicate the companys value proposition and unique differentiators.
Executive Reporting to Management: Analytics Reporting
- Monitor and evaluate the success of branding and content initiatives through key performance indicators (KPIs).
- Provide regular performance reports to senior management, adjusting strategies to meet business goals.
Required Skill Sets:
- Bachelors degree in Marketing, Communications, Journalism, or a related field; Masters degree is a plus.
- At least 10-12 years of experience in brand strategy, content creation, and digital marketing, preferably in the IT or technology sector.
- Should be able to lead a team of min. ten members. Must be strong with client communication.
- Strong understanding of digital marketing, content strategy, social media management, basics of SEO and SEM, and marketing strategies.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Strategic and creative thinking with a data-driven approach to decision-making.
- Strong project management skills, capable of managing multiple projects simultaneously with experience in the IT industry.
Job Classification
Industry: BPM / BPOFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: Sun Dew SolutionsLocation(s): Kolkata+ View Contact
Keyskills: Publishing Campaign management Media strategy Competitive analysis Social media Market research Brand awareness SEM SEO Digital marketing
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