BTL Specialist
- Droom
- 3 - 5 years
- Noida, Gurugram
- 5 months ago
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Job Description
Calling all creative masterminds with event expertise! Droom, Indias leading online marketplace for buying and selling cars, is searching for a rockstar BTL (Below-the-Line) specialist to join our growing team. In this role, youll be the go-to person for all things BTL, ensuring Droom makes a lasting impression both on and offline.
Heres how youll shine:
- Event Extravaganza: Conceptualize, plan, and execute captivating events that engage our target audience. From dealer meets to roadshows and industry conferences, youll be the mastermind behind it all.
- Merchandising Maestro: Develop and manage a killer Droom merchandise line. Think t- shirts, phone cases, keychains, and anything else that lets car enthusiasts show their Droom pride!
- Branding Boss: Oversee Drooms brand identity across all BTL activities. This includes ensuring consistent messaging, visuals, and overall brand experience.
- Collateral Captain: Manage the design, production, and distribution of high-quality printed collateral materials, from brochures and flyers to banners and signage.
But that s not all! You ll also:
- Work closely with marketing, sales, design to ensure seamless BTL campaign execution.
- Negotiating vendors to secure best deals on event venues, supplies, and printing services.
- Stay updated on the latest BTL trends to develop innovative and engaging campaigns.
- Analyze campaign performance and use data-driven insights to optimize future strategies.
- Has a minimum of 3-5 years of experience in BTL marketing or event management.
- Possesses strong project management, organizational, and communication skills.
- Has a keen eye for design and a passion for creating memorable brand experiences.
- Thrives in a fast-paced environment and can manage multiple projects simultaneously.
- Is a team player with a creative and results-oriented mindset.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Marketing Automation SpecialistEmployement Type: Full timeContact Details:
Company: DroomLocation(s): Noida, Gurugram+ View Contact
Keyskills: Printing Usage Sales Event management Project management Conceptualization Management Captain Merchandising
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