Patient & Healthcare Experience Lead @ Pfizer

The role is responsible for driving performance in marketing and sales by optimizing digital virtual engagement channels, building a data-driven culture and delivering innovative solutions that enhance the patient customer experience. The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) /Emerging Markets Commercial Office(EMCO) driving optimization and standardization when needed. Some of the main areas of focus are

• Omnichannel Customer Patient Engagement
• Channel and Content Management
• CFC execution metrics and tools
• Drive excellence in execution by driving key projects, strategic initiatives and close partnership with both sales and marketing teams.
• Drive excellence in integrated marketing adoption for India and local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
• Drive key marketing execution projects (New WoW Adobe WF), and strategic link with COLAB, content re-use and roll out/ adoption of Data Hub
• Accelerate innovation and provide data visibility for performance improvement in projects that touch both marketing and sales.
• Marketing led: Omnichannel Experience Insights, Content Process Effectiveness, Channel Management
• Sales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
• Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
• Partner with EM Mktg and LD to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence
• Lead cross-brand Patient Experience Engagement, by partnering with CBM/CBL to develop impactful patient activation solutions.

BASIC QUALIFICATIONS EXPERIENCES

• Master s degree in business administration or Masters in Data Analytics/Data Science
• 15+ years of commercial experience across pharma and or other industries
• Experience in marketing/ digital marketing/ leading omnichannel marketing strategy/ KPIs management
• Exposure to Salesforce excellence will be an advantage.
• Track record of strong networking and working collaboratively across functions and geographies in matrix organizations
• Strong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem/solution (i. e. , solve the cause, not the symptom)
• Influencing skills, ability to work with cross functional teams to drive common organizational output.
• Ability to work flexibly to accommodate global time zones.