Director SEO
- Droom
- 10 - 15 years
- Noida, Gurugram
- 5 months ago
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Job Description
- Develop and implement comprehensive SEO strategies that align with Droom s business goals.
- Analyze and interpret SEO trends to ensure Droom remains at the forefront of search engine algorithms and best practices.
- Oversee the technical SEO strategy, ensuring optimal site structure, performance, and accessibility.
- Conduct thorough site audits to identify and rectify technical issues such as crawl errors, broken links, duplicate content, and page speed issues.
- Implement structured data, schema markup, and other advanced technical SEO tactics.
- Oversee the technical SEO strategy, ensuring optimal site structure, performance, and accessibility.
- Conduct thorough site audits to identify and rectify technical issues such as crawl errors, broken links, duplicate content, and page speed issues.
- Implement structured data, schema markup, and other advanced technical SEO tactics.
- Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
- Manage XML sitemaps, robots.txt, and URL parameters for efficient search engine crawling.
- Ensure the website is fully responsive and optimized for mobile devices.
- Secure the website with HTTPS and ensure all pages and resources are served over a secure connection.
- Use canonical tags to prevent duplicate content issues and manage URL parameters.
- Handle 404 errors properly with custom error pages and implement 301 redirects for moved or deleted pages.
- Optimize title tags, meta descriptions, header tags, and HTML markup for relevance and keyword usage.
- Conduct regular site audits to identify and fix technical issues.
- Monitor site health, crawl errors, and other technical SEO aspects using tools like Google Search Console and third-party SEO tools.
- Conduct keyword research to guide content development and optimize existing content.
- Utilize analytics tools (e.g., Google Analytics, Google Search Console etc.) to monitor, analyze, and report on SEO performance.
- Provide actionable insights and recommendations to senior management based on data analysis.
- Work closely with marketing, product, engineering, and data teams to ensure SEO best practices are integrated across all channels and platforms.
- Advocate for SEO within the organization, promoting awareness and understanding of its impact.
- Bachelor s degree in Marketing, Business, Computer Science, or a related field; Master s degree preferred.
- 10+ years of experience in SEO with a proven track record of driving organic growth.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficient with SEO tools (e.g., Google Analytics, Moz, Ahrefs, Screaming Frog).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent project management and organizational skills.
- Proven experience in managing and developing a team.
- Strong communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Experience with large-scale websites and e-commerce platforms is highly desirable.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Account DirectorEmployement Type: Full timeContact Details:
Company: DroomLocation(s): Noida, Gurugram+ View Contact
Keyskills: Computer science Data analysis Product engineering Google Analytics XML Project management Schema HTML SEO Monitoring
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