Sr. Digital Marketing executive
- SM Technologies
- 4 - 7 years
- Kolkata
- 4 months ago
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Job Description
- * Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our industry and target audience
- * Implement on-page and off-page SEO techniques to improve website visibility and rankings in search engine results pages (SERPs)
- * Define content development, syndication, distribution, and link-building strategies * Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices * Analyze and translate data from web analytics into actionable plans * Build and optimize powerful B2B campaigns in Google and Bing to build brand and generate inbound leads * Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results
- * Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio
- * Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals * Advise on content types, topics, and keywords to explore to maximize website s search rankings * Constantly monitor and communicate changes in industry trends and search engine algorithms * Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members * Collaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiences * Plan and create weekly social media calendarMust have skills: * Knowledge of HTML, CSS, and website CMS (WordPress,
- Net) * Strong analytical skills and the ability to translate data into actionable insights
- * Knowledge of Email Marketing tool * Excellent knowledge of MS Office (MS Word, Excel, PowerPoint) * Create Audience in GA-4 * Knowledge of B2B Marketing and Inbound lead generation tactics * Familiarity with B2B marketing and sales processes is a plus * Specific IT Related Services (Cybersecurity, AI, Cloud, Data Engineering, IoT * Proficiency in SEO tools (SEMRush, Screaming Frog) * Familiarity with tools like GA-4, Google Search Console, Bing Web Master, Microsoft Clarity Nice to Have skills * Image design in Canva * Google Data Studio
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Futurism TechnologiesLocation(s): Kolkata+ View Contact
Keyskills: IT services Google Analytics Email marketing Web analytics Social media Wordpress HTML Link building SEO MS Office
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SM Technologies
Trusted global company having Onsite, offsite and offshore delivery model for enterprise business
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