Technical Content & Marketing Specialist
- Coditude Formerly
- 2 - 5 years
- Pune
- 1 month ago
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Job Description
Position Overview: Coditude is seeking a versatile and skilled individual to join our team as a Technical Content & Marketing Specialist. The ideal candidate will excel in both technical writing and marketing, with a strong command of English and the ability to convey complex technical concepts clearly and engagingly. This role requires a dynamic individual who can lead content and marketing initiatives, work collaboratively with diverse teams, and contribute to our branding and digital marketing strategies.
Roles and Responsibilities:
- Develop high-quality technical documentation for technology domains such as Application Development, Modernization, GenAI, Cloud, DevOps, Product and Test Engineering, and Data Science.
- Create unique content for company branding, products, and services on the website , Social media pages .
- Write highly engaging blogs, customer success stories, whitepapers, and newsletters.
- Analyze customer information requirements and product specifications to define technical content strategy.
- Design and develop service-related information for various audiences (e.g., user guides, troubleshooting guides).
- Collaborate with engineers and stakeholders to ensure complete and accurate documentation.
- Research project and blog topics by consulting with subject matter experts.
- Review and edit content for technical accuracy, grammar, and language.
- Lead digital marketing campaigns, ensuring alignment with overall business goals.
- Manage internal communications and support HR with employer branding initiatives.
- Develop and implement process-driven marketing strategies, monitor performance, and adjust plans for improvement.
- Track data, manage promotional materials, maintain databases, and prepare reports.
Required Skills:
- Strong writing skills to create engaging, targeted content.
- Solid understanding of technologies relevant to Coditude s operations.
- Excellent marketing communication knowledge with creative and expressive writing abilities.
- Proficiency in SEO-focused content writing practices, including keywords and metatags.
- Ability to create professional yet engaging social media posts.
- Experience with digital marketing tools (e.g., HubSpot) and analytics.
- Knowledge of market segmentation, customer personas, and marketing processes.
- Familiarity with HTML, CSS, JavaScript, and PPC campaign management.
- Excellent written and verbal communication skills.
- Ability to work independently and within a team.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Technical Content DeveloperEmployement Type: Full timeContact Details:
Company: Coditude FormerlyLocation(s): Pune+ View Contact
Keyskills: PPC Technical writing Consulting Javascript HTML Application development Content writing SEO Troubleshooting Analytics
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