Brand & Marketing Executive - Consumer Electronics and Appliances
- Frootle India
- 0 - 3 years
- Mumbai
- 29 days ago
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Job Description
About Company
Frootle India Private Limited is a leading partner for international brands in Lifestyle, Wellness, Home & Kitchen, Power and Entertainment appliances category for India Sub-Continent. Some of the well-known brands are -
1. Ecovacs - Robotic Vacuum Cleaners
2. Kuvings - Cold press Juicers, Blenders
3. Coway - Air purifiers
4. Instant Brands - Electric Pressure Cooker and Air Fryer
5. EcoFlow - Portable Power Stations & home backup solution
6. XGIMI - Smart Portable Projectors
7. Levoit - Air Purifiers
8. Cosori - Air Fryers
9. Tineco - Floor Washers and Stick Vacuum Cleaners
Website: www.frootleindia.com
We are looking for Enthusiastic individuals who want to join a young and dynamic team to build their career towards building great consumer brands of India.
Roles and Responsibilities
- Performing research to identify market trends.
- Understanding the preferences of customers and converting potential customers.
- Driving growth across platforms.
- Developing marketing plans to increase brand awareness.
- Ensuring the brand's presence on all online and offline platforms.
- Reviewing product packaging and positioning procedures.
- Working closely with the brand manager.
- Ensuring consistency in the product lining strategy.
- Updating product pricing to align the company's long-term strategies.
- Organizing and participating in promotional activities to uphold a positive brand image.
- Developing customer loyalty plans.
- Performing activities to communicate the business value proposition to customers.
- Implementing various product and brand promotion plans.
Candidate Requirements
- A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
- Work experience as a brand associate, marketing associate, or a similar role would be an advantage.
- Ability to perform market analysis and interpret charts, spreadsheets, etc.
- Excellent Written and Verbal communication.
Perks and Benefits
- Paid Sick Leaves
- Performance Bonus
- Medical Insurance for you and family (upto 3 lakhs)
- Accidental Insurance (upto 10 lakhs)
- Term Insurance (2x of Fixed CTC)
Job Classification
Industry: Consumer Electronics & AppliancesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Frootle IndiaLocation(s): Mumbai
Keyskills: Sales And Marketing Customer Experience Brand Management Business Development Customer Acquisition Inbound Sales Product Marketing Inside Sales Brand Positioning Branding Brand Marketing Customer Relationship Brand Development Customer Care Consumer Insights
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