JOB DESCRIPTION
We are looking for a passionate and driven Automotive Market Research Associate to join our team. This entry-level role is perfect for recent graduates or early-career professionals who are enthusiastic about the automobile industry. You will be responsible for tracking the latest trends, new vehicle launches, and emerging technologies to gather first-hand market insights.
Education/Experience Required:
- Bachelors degree in Automotive/Mechanical/Electrical Engineering
- Masters in Business, Marketing, or a related field is a plus
- Experience required: 0 to 2 years in the field of Automotive/Mechanical Engineering
Skillset Required:
- Passion for cars and deep interest in the automotive sector (EVs, new technologies, performance specs, etc.)
- Excellent written and verbal communication skills
- Strong research, analytical thinking, and reporting skills
- Comfortable with fieldwork, travel, and interacting with industry professionals
- Basic understanding of Excel, PowerPoint, or other reporting tools
Roles & Responsibilities:
- Monitor and analyze automobile industry trends, consumer behavior, and new vehicle launches (EVs, hybrids, ICE, etc.)
- Conduct on-site visits to dealerships, auto expos, and product launch events to gather data and insights
- Prepare regular reports, presentations, and dashboards summarizing market trends and product comparisons
- Collaborate with product, sales, and marketing teams to support strategy development based on research findings
- Maintain a database of competitor products, specifications, and pricing models
- Travel to different cities/regions to collect local market intelligence and engage with automotive stakeholders
Preferred:
- Familiarity with automotive blogs, review sites, or YouTube auto content
- Ability to photograph and document the technical details of vehicles for visual records
Keyskills: Automobile Automotive Enthusiast Market Research And Analysis Automobile Components Automobile Engineering Automotive Engineering Mechanical Engineering