Social Media Marketing Executive / Specialist
- Indiafilings.com
- 4 - 6 years
- Mumbai
- 2 months ago
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Job Description
About Us: IndiaFilings is one of Indias largest platforms for business registration, tax, compliance, and advisory services. As a fast-growing LegalTech company, we aim to simplify business and compliance processes for entrepreneurs and SMEs across India and the UAE. We're looking for creative, agile, and driven individuals who thrive in dynamic startup environments and have worked with product-based companies.
Key Responsibilities:
- Develop, implement, and manage Indiafilings social media strategy across LinkedIn, Instagram, Twitter, Facebook, and YouTube.
- Create engaging, informative, and visually appealing content to build brand awareness and customer trust.
- Collaborate with design, content, and product teams to communicate our value proposition effectively.
- Monitor and analyze performance metrics (engagement, reach, CTR, conversions) and optimize strategy accordingly.
- Run paid ad campaigns on Meta and LinkedIn platforms, manage budgets, and report ROI.
- Research industry trends and competitor activities to keep content relevant and impactful.
- Support product launches and service updates with coordinated social media campaigns.
- Engage with followers, respond to queries, and manage brand reputation across platforms.
Requirements:
- 2-5 years of hands-on experience in social media marketing.
- Proven track record of working in startup environmentscomfortable wearing multiple hats.
- Prior experience in a product-based company (preferably B2C or B2B SaaS or FinTech).
- Strong understanding of platform algorithms and social media best practices.
- Proficiency in tools like Canva, Buffer/Hootsuite, Meta Business Suite, and Google Analytics.
- Excellent communication skills and a creative mindset.
- Ability to work cross-functionally and manage projects independently.
Nice to Have:
- Experience in LegalTech, FinTech, or compliance-related content.
- Basic knowledge of SEO and website traffic strategies.
- Familiarity with CRM tools like HubSpot or Zoho.
Why Join Us?
- Work with a fast-scaling product and a passionate team
- Be part of a company making a real difference for entrepreneurs
- Flexible work environment and exposure to cross-functional learning
Job Classification
Industry: Financial ServicesFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Media PlanningEmployement Type: Full timeContact Details:
Company: Indiafilings.comLocation(s): Mumbai
Keyskills: Social Media Marketing Online Branding Social Media Online Marketing Instagram Digital Marketing Content Strategy
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Indiafilings.com
We are on a mission to make Entrepreneurship easier and affordable to millions. IndiaFilings provides a simple and intuitive platform for setting up a business and managing compliance. We started our journey in 2014 and bootstrapped the business till 2024, serving over 2 lakh businesses. In 2022, we...
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