About the Position
This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
Areas of Responsibility
Sales Planning Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients
Smartsell and New Initiatives Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients. Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients business concerns in order to become their preferred media vehicle. Sales Review
Provide information to BVH on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets
Others
Communication (External and Internal)Presentation and Convincing
Skills
Ability to deliver within strict deadlines
Knowledge of media, advertising, clients and agency businesses
Educational Qualifications Required
Bachelor /Post in Sales/ Marketing
Relevant Experience3 - 7 years
Keyskills: Manager Client Servicing Marketing analytics Sales planning Share market Revenue assurance Business planning Market research STM Advertising Logistics
BCCL is India's most diversified media company with brands across publishing, television, internet, radio & outdoor domains. The story of BCCL goes back to Nov. 3rd, 1838, when the flagship brand The Times of India, was published as a bi- weekly, The Bombay Times and Journal of Commerce. ...