Content & Copywriting Specialist - eCommerce
- iRely
- 2 - 5 years
- Kolkata
- 3 months ago
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Job Description
About Us:
We are a leading global group with a strong presence in the Tea and IT industries across the US and UK, managing a portfolio of fast-growing e-commerce brands. With a legacy of excellence spanning decades, we are expanding our tea vertically and looking for a talented Content & Copywriting Specialist to shape our brand narrative and create content that drives growth, engagement, and conversions.
This role is perfect for someone who is:
- A natural storyteller who understands the power of words.
- Passionate about brand-building and digital content strategy.
- Obsessed with crafting high-impact content that converts.
If you have a sharp eye for detail, a knack for persuasive writing, and the ability to craft content that connects and sells, we want you on our team!
Responsibilities:
- Develop and execute a content strategy aligned with our brand's growth goals.
- Write high-converting product descriptions, landing pages, ad copies, and email campaigns.
- Create engaging social media content to boost brand awareness and community engagement.
- Plan and write SEO-optimized blogs and website content to drive organic traffic.
- Ensure brand voice consistency across all digital and e-commerce platforms.
- Track and analyze content performance to optimize for engagement and conversions.
- Collaborate with design, marketing, and eCommerce teams to enhance brand messaging.
Requirements:
- 2+ years of experience in content and copywriting, preferably for eCommerce, D2C brands, or the food industry bonus if you have experience in these!
- Proven ability to write sales-driven, high-converting copy that engages and persuades.
- Strong understanding of SEO, digital marketing trends, and performance-driven content.
- Experience crafting content for social media, websites, ads, and blogs.
- Ability to multitask and manage multiple content projects efficiently.
- A data-driven mindset with the ability to refine content strategies based on analytics.
Why Join Us?
- Work with a well-established global group with thriving eCommerce brands.
- Be part of a fast-growing tea brand expanding into new international markets.
- Collaborate with a dynamic team across India and the USA.
- A culture that fosters creativity and innovation.
- Make a real impact in shaping the content strategy for a growing brand.
Job Classification
Industry: Food ProcessingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: iRelyLocation(s): Kolkata
Keyskills: SEO Writing Web Content Writing Copy Writing Digital Content Content Writing Social Media Content Blog Writing Advertising Email Campaign
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