User Experience Design Lead Analyst - HIH
- Cigna
- 5 - 8 years
- Hyderabad
- 3 months ago
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Job Description
Section 2: Position Overview
Provide a concise summary of the position, its purpose, and its importance within the company.
Section 1: Job Title
Clearly state the positions title to convey the role and level of responsibility.
Customer Engagement Campaign Manager
Career Architecture Title: HIH User Experience Design Lead Analyst
Position Overview
Problem Solver. Coordinator. Communicator. Program Documentor. Delivery Coach.
- As a Campaign Manager on the Customer Engagement team, you will ensure the work within your Engagement Team is delivered with speed, within budget and using the right technical solution to produce quality results
- You are accountable for the team delivering strategic digital communications (email, text, push notifications) that drive outcomes
- You must know effective communications practices, understand digital deliverability challenges, and take a customer-centric approach to experimentation and building omnichannel experiences at scale
- Success requires directing activities across the team, navigating and owning decisions that matter and orchestration around priorities, ultimately driving the team to victory
Section 3: Responsibilities
Clearly outline the primary duties and tasks associated with the role. Use action verbs (i.e., lead, drive, analyze, assess, research, etc.) to convey expectations.
Responsibilities
- Function as captain for the team (tiger team and external partners), delivering the roadmap, managing dependencies, removing blockers, coordinating necessary discussions and identifying next steps, and focusing on decision management by tracking overall priorities and timelines
- Lead standing meetings/cadences to drive continual communication and alignment across the team
- Define communications project schedules and track major milestones
- In alignment with the digital strategy, leverage technology enhancements to drive ease, speed and impact
- Includes close collaboration with product and campaign teams to pull in data driving dynamic and personalized content
- Own consistent program documentation that can roll-up or roll-down based on audience needs
- Making it possible for everyone on the team to know what the work is, when the work will be released and the end result / outcome
- Ensure optimal use and implementation of enterprise content management in digital communications in support of reuse
- Manage prioritization of owned projects and adjust accordingly based on goals and objectives
- Understand full end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience
- Partner with all dependent digital teams (i.e. web and mobile teams) and manage the holistic timeframe at a program management level
- Collaborate and work hand-in-hand with your engagement strategist lead and analytics to create a backlog on experiments to learn quick and drive digital outcomes around analog to digital
- Participate in daily, weekly team and Agile meetings as needed
- Provide status updates to cross-functional teams and management
Section 4: Qualifications
Specify the skills, experience, and education required for the role. Differentiate between the must-haves and nice-to-haves.
Required skills : List the specific skills required for the job, including technical, leadership skills, and any industry-specific skills.
Required Experience : Clearly state any mandatory requirements, such as formal education, certifications, licenses, or specific years of experience.
Desired Experience : List any nice-to-have experience, including industry experience, exposure to specific technologies, certifications, etc.
Qualifications
Ideal candidate will be a hands-on, results-oriented team player with the ability to collaborate cross-functionally, understand technical complexities, and perform well in a fast-paced environment.
Required Education
- Bachelors degree in marketing, communications, or similar field of studA solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutionsAn understanding of two-way texting functionality, requirements, limitations, best practices, different mobile phone functionality, etc
- Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality, timelines, or attention to detail
- Ability to navigate complex and sensitive approval processes
- A curious, positive, team-oriented, enthusiastic approach while navigating different perspectives and opinions
- Ability to collaborate cross-functionally and navigate discussions with other technology teams, digital partners, and multiple business owners
- Ability to adapt to shifts in priorities, which means reprioritizing your own projects and tasks on an ongoing basis
- An understanding of using a Customer Data Platform (CDP) to help manage dependencies, expectations and tasks within a campaign
- 5-8 years in marketing or project management experienceKnowledge of HTML and data driven dynamic creativeKnowledge of Adobe Analytics platforms, Tableau or similar reporting toolsKnowledge of agile tools like JIRA, Confluence, Smartsheet, Wrike, etc
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: UX, Design & ArchitectureRole Category: UI / UXRole: User Research ManagerEmployement Type: Full timeContact Details:
Company: CignaLocation(s): Hyderabad+ View Contact
Keyskills: User Experience Design Customer Data Platform Smartsheet Confluence Wrike JIRA
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