User Experience Design Lead Analyst - HIH @ Cigna

The Evernorth Digital team is like few in comparable technology companies today: We are a collective of carefully curated, specialized disciplines that, when whole, imagines, plans, defines, tests, instruments, measures, builds, deploys, monitors and optimizes end-to-end experiences that represent the health services suite of product offerings. We are united by our mission to redefine health care as we know it, and the digital team is unified in the belief that we are responsible for the future of healthcare. This means that our products must inspire change in people that leads to positive pathways: pathways that lead to health, to healing, to preventative wellness and ultimate vitality.

The Engagement Content Strategist role will be part of a specialized content discipline that helps customers navigate their healthcare experience in a way that is personalized, data-driven, and leads to positive health outcomes. By considering individual needs and opportunities, you will help to craft communication experiences that engage and personalize pathways for customers focusing on deep customer understanding and driving business value through optimal healthcare navigation.

Partner with product and communication teams to drive outcomes through predictive modeling, multi-channel strategies and programmatic experimentationWork with cross-functional teams to understand product roadmap and goals, ensure alignment with content that contributes to product KPIsPlan, develop, edit, test, and improve communications content in partnership with digital product and clinical program design teamsDevelop and execute comprehensive communication strategies for customer outreach and engagementCollaborate with creative teams to generate meaningful and engaging outreach materialsHelp evolve content design processes to facilitate the needs of the businessThink strategically about how content scales across channels, conditions, and behaviorsHelp drive personalization and performance by partnering with analytics and content delivery teams

Strategic Mindset Seeing ahead to future possibilities and translating them into breakthrough strategies

Drives Results Pushes team and cross functional partners to deliver needed results in tough circumstances and expedited timelines

Action Oriented Takes on tough challenges with sense of urgency, high energy, and enthusiasm

Decision Quality Makes sound and timely decisions to keep work moving forward

Manages Complexity Makes sense of complex and sometimes contradictory information to effectively solve problems

Manages Ambiguity Operates effectively and drives work forward even when things are not certain or there is no clear way forward

Balances Stakeholders Anticipates and balances the needs of multiple stakeholders across Health Services and Enterprise

Collaborates Quickly builds partnerships and works collaboratively with others to ensure progress

Courage Steps up to address difficult issues and says what needs to be said

Instills Trust Quickly gains confidence and trust of others through honesty, integrity, and authenticity

Communicates Effectively Develops and delivers multi-mode communications that convey a clear message and adapts to multiple audiences

Situational Adaptability Adapts approach and demeanor in real time to match the shifting demands of different situations.

Strong knowledge of health communications Strong research skills and ability to leverage successful campaign learnings to inform future campaign strategic messagingSkilled in UX/UI best practices and content best practicesSkilled in writing marketing and communications best practices for patients (emails, SMS, push notifications)Strong writing and editorial skills with a clear, concise style and excellent grammar, punctuation, and spellingProficiency in health literacy and communicating complex clinical information to consumer audiencesExperience using Figma design, Figjam collaboration, Microsoft Office (PowerPoint expertise a plus,) async chat tools (Slack, Webex Chat, etc.), Confluence, SharePoint, and OneDriveA portfolio demonstrating writing skills across UX/digital products and outreach communications

Overall 5-8 years of experience with healthcare content strategy, patient/customer healthcare marketing communications, and healthcare UX/digital copywritingFamiliarity with content style guidelines and content managementDemonstrated results in ability to think strategically, anticipate future consequences and trends, and incorporate them into both a short-term and long-term strategic planTrack record of working well across engineering, data science, design and lines of business

An understanding of the science of behavior change and how to apply behavioral influence techniques in the areas of patient activation, engagement, and improving health outcomesExperience using AI tools to support content management and delivery

Full-time position, working 40 hours per week. Expected overlap with US hours as appropriatePrimarily based in the Innovation Hub in Hyderabad, India in a hybrid working model (3 days WFO and 2 days WAH)