Social Media Analyst/Video Marketing Executive
- Apptunix
- 2 - 5 years
- Mohali, Chandigarh
- 2 months ago
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Job Description
We are looking for a Social Media Manager/Lead with the ability to analyze data, structure campaigns and provide optimization solutions. The ideal candidate should have excellent communication skills, should be a quick problem solver and should have the ability to translate business needs into easily manageable tasks with quick implementation.
Key Responsibilities:
- Having a strong background in paid social campaign management, technology platforms, direct marketing experience
- Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels
- Develop creative and engaging social media strategies
- Develop, launch, and manage new campaigns for brand promotion and conversion
- Monitor, track, analyze and report on performance on social media platforms using internal client tools
- Leverage cross channel approach for performance improvement
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyze competitor activity on social media
- Optimize the social media campaigns to achieve targets set by the client
- Manage the budget allocation & pacing for all social media campaigns
- Encourage collaboration across teams and departments
- Regularly liaise with clients via email or calls
- 2+ years of experience in Social Media Marketing
- Bachelors degree in a related field is a plus
- Any certifications in Facebook/LinkedIn Marketing would be a plus
- Ready to work on high priority tasks and deadlines
- Proven skills in running paid campaigns on Social platforms like Facebook, LinkedIn, etc.
- Good project management skills with proven ability to complete complex projects on time.
- A deep understanding of the key metrics and levers available to drive performance marketing optimizations
- Understanding of Audience overlap and minimizing the impact of the same.
- Knowledge of creating custom audiences
- Have an eye for creative and social marketing trends
- High-level proficiency in MS Excel, PowerPoint, and Word
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: ApptunixLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: Computer science Sales strategy Sales Focus Social Media Analyst Research Marketing Executive
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