Data Science Architect (Standard)
- Infogain
- 12 - 14 years
- Noida, Gurugram
- 2 months ago
- Email to a friend
- Report this job
Job Description
Digital Channels Reporting & Performance Analysis
- Track, analyze, and report on the effectiveness of digital marketing channels, including paid search, social media, email, and display advertising.
- Develop dashboards and reports to monitor key performance metrics (CTR, conversion rates, ROI, engagement, etc.).
- Provide insights on customer journeys, attribution modeling, and digital campaign optimization.
- Collaborate with marketing teams to improve targeting, personalization, and customer experience strategies.
Marketing Analytics
- Work with the team to develop and implement frameworks to measure the effectiveness of marketing campaigns across multiple channels, Consumer Health care insights etc
- Analyse customer behaviour, campaign performance, and market trends to inform strategic decisions.
Pricing Optimization
- Work with the team to develop and execute pricing models to maximize revenue and profitability.
- Conduct elasticity and sensitivity analysis to understand the impact of pricing changes.
- Collaborate with finance and product teams to implement dynamic pricing strategies.
Media Mix Effectiveness
- Assess the performance of various media channels (digital, TV, radio, print, etc.) using advanced statistical models.
- Optimize media spend allocation to maximize reach and effectiveness.
- Work with marketing teams to adjust strategies based on performance insights.
Strategic Collaboration and Reporting
- Partner with senior leadership to deliver actionable insights and recommendations.
- Develop and present detailed business reports and dashboards.
- Lead a team of analysts and foster a data-driven culture within the organization.
- 12-14 Years
- Primary Skill: Data Science
- Sub Skill(s): Data Science
- Additional Skill(s): Data Modeling, BI & Visualization Development, Data Science, Business Analysis (Software), Analytics Development, Digital Marketing Analytics, Digital Campaign Operations and Publishing
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Data Science & Machine Learning - OtherEmployement Type: Full timeContact Details:
Company: InfogainLocation(s): Noida, Gurugram+ View Contact
Keyskills: Display advertising Marketing analytics Publishing data science Business reporting Business analysis Data modeling Social media Marketing campaigns Digital marketing
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Infogain
A global digital engineering company delivering technology solutions that accelerate business outcomes. It specializes in cloud, data, AI, and experience-led transformation for enterprises across industries.
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in