* Forecast categories and offtake monthly in a rolling forecasting cycle which happens four times a year.
* build regression models using coding softwares/ tools which enable better forecasting/ triangulation
* identify category and larger market trends which are happening and look at how they can impact our category forecasts
* Triangulating external data sources with internal sales (Nielsen, Kantar world panel) to identify opportunities and present this in commercial reviews
Core Job Responsibilities
* Market Research- Reporting/ Analytics :
* Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections, all India, channel level, zone level
* Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data
* Support ROI measurement and pricing studies done using Market Mix models by external agencies
* Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands
Keyskills: data analysis latest trend market research ROI research
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