Digital Marketing Manager
- Exo Edge India
- 12 - 16 years
- Panchkula
- 5 years ago
- Email to a friend
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Job Description
Job Description
- Play a key role in the growth of the EXO Edge and LDM Global businesses!
- Leverage your digital marketing and analytical skills to make an impact, globally!
- Based in Mohali, India
What you'll be doing
- Reporting to the CEO of both companies, this senior marketing position will play a key role in implementing and managing EXOEdge and LDM Global's digital strategy, online engagement and new customer acquisition.
As part of a growing team your main responsibilities will be:
- Review and implement the agreed Digital Marketing Strategy/Plan.
- Execute marketing campaigns -based on the Digital Marketing Plan -to acquire, engage and convert leads to prospects to customers. .
- Collaborate to develop marketing campaign assets and produce engaging content for digital marketing campaigns.
- Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns.
- Design, build and automate marketing workflows using email marketing platforms.
- Publish and review with your Manager weekly and monthly performance reports and suggest and implement action steps for optimization. Present insights and recommendations to relevant stakeholders.
- Collect and analyse data, identify trends and insights and formalise recommendations which are intended to achieve maximum ROI on campaigns.
- Identify and test new and innovative growth opportunities.
- Manage SEO Coordinator + Lead/Sales Development Manager and support other members of the team.
- Evaluate emerging technologies and developments in the digital space.
- Bring your digital marketing expertise into all our thinking and planning by staying current on digital marketing best practices.
What we're looking for
- 12-16 years of digital marketing experience.
- Experience successfully refining and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns.
- Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chat bot marketing, and lifecycle marketing among others.
- A track record of successfully collaborating within a local and global team as well as working independently and autonomously.
- Demonstrated ability to manage complex projects and prioritize work to deliver high-quality work on time.
- Outstanding spoken English, written communication and visual presentation skills.
- High attention to detail in both written and visual context.
- Results driven, self-motivated with highly developed analytical and planning skills.
- Experience on the following marketing tech platforms will be an added advantage:
- Hubspot
- Google Search and Google Display Ads
- Facebook, LinkedIn, Twitter and Quora Ads
- Social Media Scheduling Apps
- Google Analytics, Tag Manager and Data Studio
- Heap Analytics
- Hotjar or Mouseflow
- SEMRush, Majestic, AHREFS or Moz
- Trello
- Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory.
- Should be comfortable with regular night shifts.
What's next?
Email **@ex****e.com with a single page covering letter and your resume attached (keep your resume to 3 pages or less).
See if you can limit your email 3 to 5 sentences maximum and include the following information at the bottom (after your name):
A link to your LinkedIn profile (or an explanation as to why you don't have a LinkedIn profile).
A link to the website of your favourite digital marketer (using their name as the link anchor text).
The name of a marketing app or website you can't live without. Including the reason, you can't live without it.
Make the subject of the email:
"I'd like to join your team as the Digital Marketing Manager - [Your Name]"
Job Classification
Industry: BPO, Call Centre, ITeSFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: Senior ManagementRole: Senior ManagementEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not RequiredDoctorate: Doctorate Not RequiredContact Details:
Company: EXO EDGE INDIA LLPLocation(s): PanchkulaWebsite: https://www.exoedge.com/
Keyskills: Google Analytics Semrush facebook Twitter Digital Marketing Email Marketing Digital Strategy web marketing Social Media Marketing Manager PPC Online Marketing Web Analytics Search Engine Marketing SEO
Exo Edge India
Founded in 1996, LDM Global is an information management, data solutions and litigation support firm. The company is an international provider of eDiscovery, AI Solutions, Forensics, and Managed Review to Am Law 200 law firms and Fortune 500 corporations. EXO Edge was founded in 2017 and pro...
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