Senior Specialist @ Sisa Infotech

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Senior Specialist

Sisa Infotech
6 - 8 years
Bengaluru
3 months ago
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Job Description

Job Title: Senior Specialist - Content Digital Marketing

Summary:

We are seeking a highly skilled and experienced Senior Specialist in Content Digital Marketing to join our dynamic team. The ideal candidate will have 6-8 years of experience in developing and executing digital marketing strategies, with a strong focus on content creation and management. The Senior Specialist will be responsible for driving brand awareness, engagement, and lead generation through various digital channels.

Roles and Responsibilities:

Branding Event Branding

Define and implement brand messaging and positioning across all content and channels.
Work closely with the design and events team to create event branding assets such as banners, standees, brochures, booth content, and digital promotions.

Content Development Across the Funnel

Top-of-Funnel (TOFU): Create whitepapers, executive perspectives, research reports, thought leadership articles, and industry insights.
Middle-of-Funnel (MOFU): Develop case studies, customer stories, product deep dives, and webinars that nurture leads.
Bottom-of-Funnel (BOFU): Craft sales enablement content, competitor comparison guides, pitch decks, and product videos.

Sales Marketing Collateral

Develop high-impact sales collateral including one-pagers, product datasheets, pitch decks, and solution briefs tailored for enterprise customers.
Translate technical cybersecurity concepts into compelling, customer-friendly messaging.

Website Content Optimization

Create and manage website content for product pages, landing pages, and resource hubs with a strong SEO strategy.
Work with the digital marketing team to enhance website engagement through on-page SEO optimization, UX improvements, and content structuring.
Regularly update and refine website messaging to align with evolving brand positioning.

Content Performance Strategy

Track and measure content engagement, conversion rates, and lead impact, optimizing content based on data-driven insights.
Align content with performance marketing, demand generation, and PR efforts for maximum impact.

Qualifications:

- Bachelors degree in Marketing, Communications, or related field

- 6-8 years of experience in digital marketing, with a focus on content creation and management

- Proven track record of driving brand awareness and lead generation through digital channels

- Strong analytical skills and ability to interpret data to make informed decisions

- Excellent written and verbal communication skills

- Experience working with marketing automation platforms and content management systems

If you are a strategic thinker with a passion for digital marketing and content creation, we want to hear from you!

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Content Marketing Manager
Employement Type: Full time

Contact Details:

Company: Sisa Infotech
Location(s): Bengaluru

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Keyskills: Analytical skills Lead generation Brand positioning Content management Sales Management systems Brand awareness SEO Digital marketing marketing automation

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Your name (*)

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Sisa Infotech

SISA is a global forensics-driven cybersecurity solutions company, trusted by leading organizations for securing their businesses with robust preventive, detective, and corrective cybersecurity solutions. Our problem-first, human-centric approach helps businesses strengthen their cybersecurity postu...

Senior Specialist @ Sisa Infotech

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