Performance Marketing & Ads Manager
- Softobiz
- 8 - 12 years
- Hyderabad
- 3 months ago
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Job Description
Experience: Minimum 8 Years
Department: Growth Marketing
Role OverviewWe're looking for a results-oriented and analytically-minded Performance Marketing & Ads Manager who can take complete ownership of our multi-channel paid marketing ecosystem. You'll architect, implement, optimize, and scale high-performing campaigns that generate quality B2B leads and drive conversions for our portfolio of IT services and digital solutions.
The ideal candidate brings proven experience managing substantial ad budgets across international markets (particularly US and Australia), crafting compelling B2B campaigns, and seamlessly aligning marketing initiatives with sales objectives to accelerate pipeline growth.
What You'll DriveStrategy & Planning
- Develop and execute a comprehensive performance marketing roadmap across key B2B channels including LinkedIn Ads, Google Ads, Meta, YouTube, Twitter, Quora, and programmatic networks
- Partner with leadership and sales teams to identify target segments and design campaigns tailored to ICPs and industry verticals
- Architect, test, and refine full-funnel advertising strategies that address awareness, consideration, and conversion stages
- Launch and manage sophisticated multi-channel campaigns with laser focus on key metrics: CPL (Cost Per Lead), ROAS, CAC (Customer Acquisition Cost), and pipeline velocity
- Implement systematic A/B testing of ad creatives, landing pages, CTAs, and audience segments to continuously improve performance
- Strategically allocate budgets toward high-ROI campaigns and rapidly scale successful initiatives
- Monitor, analyze, and report on campaign performance using advanced analytics platforms including Google Analytics 4, Meta Pixel, LinkedIn Insights, and custom tracking solutions
- Design and maintain comprehensive dashboards and performance scorecards that visualize KPIs and growth metrics
- Transform campaign data into actionable insights that drive conversion rate improvements and inform strategic decisions
- Create sophisticated audience segments leveraging first-party CRM data, intent-based platforms (ZoomInfo, Bombora), and strategic retargeting lists
- Develop and continuously refine audience personas for geo-targeted, industry-specific B2B outreach
- Implement innovative targeting approaches that maximize reach within qualified prospect pools
- Experience: 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions
- Campaign Management: Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences
- B2B Marketing: Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services
- Technical Proficiency: Hands-on expertise with:
- Campaign platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
- Analytics tools: Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations
- Marketing tech: UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics
- Data Analysis: Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies
- Conversion Optimization: Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams
- Audience Strategy: Expertise in lookalike audiences, custom audience development, and audience expansion tactics
- Compliance Knowledge: Comprehensive understanding of international privacy regulations, ad account governance, and platform policies
- Experience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs
- Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny
- Expertise in integrating email nurturing workflows within holistic performance marketing strategies
- Experience marketing complex B2B technology services with long sales cycles
- Background in account-based marketing (ABM) approaches for enterprise clients
Job Classification
Industry: BPM / BPOFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: SoftobizLocation(s): Hyderabad
Keyskills: Performance Marketing B2B Marketing Google Ads LinkedIn Insights Google Analytics Campaign Execution Campaign Optimization
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