Digital Marketing Expert
- Vionsys It Solutions
- 2 - 6 years
- Pune
- 4 months ago
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Job Description
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Role & Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, PPC, social media, email marketing, and content marketing).
- Conduct market research to identify trends, customer insights, and competitive strategies.
- Optimize website and l,anding pages for better user experience, conversion rates, and search engine rankings (SEO & CRO).
- Plan and ex,ecute paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
- Monitor, analyze, and r,eport performance metrics (Google Analytics, Search Console, and other tracking tools) to improve ROI.
- Develop content strategies to enhance brand awareness and engagement.
- Manage social media a,ccounts, create engaging posts, and interact with the audience to grow followers and increase engagement.
- Stay updated with the latest digital marketing trends, tools, and algorithm updates.
- Collaborate with the design, content, and development teams to create impactful marketing strategies.
- Manage email marketing campaigns, automation, and customer segmentation for better engagement.
Required skills & qualification
- 5+ years of experience in digital marketing, performance marketing, and social media management.
- Expertise in SEO, SEM, PPC, and Google Ads for campaign optimization.
- Strong understanding of Google Analytics, Google Search Console, and Facebook Business Manager for data-driven decision-making.
- Experience with marketing automation tools like HubSpot, Mailchimp, or ActiveCampaign.
- Proficiency in content marketing and social media strategies (LinkedIn, Instagram, Facebook, Twitter, etc.).
- Strong knowledge of A/B testing, conversion rate optimization (CRO), and lead generation.
- Hands-on experience in keyword research, backlink strategies, and technical SEO.
- Basic knowledge of HTML, CSS, and website CMS (WordPress, Shopify, etc.) is a plus.
- Excellent analytical, problem-solving, and communication skills.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Vionsys It SolutionsLocation(s): Pune+ View Contact
Keyskills: CRO PPC Email marketing Analytical Social media Market research HTML SEM SEO Digital marketing
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Vionsys It Solutions
Vionsys IT Solutions India Pvt. Ltd. is a comprehensive IT company offering end-to-end technology solutions. Specializing in software development, network infrastructure, cybersecurity, cloud services and IT consulting, we enable businesses to excel in the digital age.
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