Process Delivery Specialist-Marketing Operations
- IBM
- 2 - 5 years
- Pune
- 28 days ago
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Job Description
Manage requests for content, identify the requirements by channels, and locate existing content to meet the requirements.
Determine if content is available with an understanding of the Adobe DAM, content taxonomy.
If existing content doesn't meet the requirements, submit requests for new content development.
Assist in the creative selection process from the Adobe DAM and provide the link in Adobe Workfront.
Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.
Submit creatives in Workfront for legal and marketing compliance review and approvals.
Manage organization of the content library to facilitate to find and reuse of assets.
Assign keywords, and labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.
Collaborate with internal and third-party agency partners on campaign digital asset management.
Facilitates campaign development collaborating with production partners and marketing stakeholders.
Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.
Act as first line of defense for compliance checks.
Bachelor's Degree Preferred education
Master's Degree Required technical and professional expertise
Graduate/postgraduate with knowledge and background in Content Management Adobe Digital Asset Management (DAM) and Adobe Experience Manager (AEM) tools to support content workstream.
Knowledge of using the Workfront tool.
0-1 years of relevant work experience in campaign planning/ marketing resource management tools and digital marketing
Strong written and verbal communication skills
? Preferred technical and professional experience
Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions.
Profound project management skills.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Customer Success, Service & OperationsRole Category: OperationsRole: Operations - OtherEmployement Type: Full timeContact Details:
Company: IBMLocation(s): Pune
Keyskills: digital marketing resource management content management marketing campaign planning project management css digital asset management cq5 aem cms adobe adobe experience management javascript web content management java html marketing operations seo
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