Lead - GTM Strategy
- Glance
- 4 - 9 years
- Bengaluru
- 2 months ago
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Job Description
Glance - An InMobi Group Company
Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com
What should you know about joining Glance
At Glance, we walk the talk - free yourself, dream big, and chase your passion! On joining, you ll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups. Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences. While you work, we ll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids - even the furry ones - to the office!
Profile Description
Lead - GTM Strategy is responsible for developing effective monetisation-strategy for Glance Media offerings as a Brands Solution Specialist. This individual is expected to understand client business goals, challenges and opportunities, map the solutions with a mix of relevant Glance offerings, and help our advertisers achieve their marketing goals.
Key Responsibilities
- Work with the GTM, creative and client solutions teams to support business teams for diverse set of clients to discover and identify their mobile marketing challenges and opportunities
- Design effective and efficient solutions utilizing Glance Lock Screen Media offerings (Display, Video, Interactive Units) along with Gaming Content solutions, geared towards the client s desired outcome, thoroughly understanding business and technical challenges of the client and leveraging the expertise of mobile marketing.
- Articulating Glance Media Content offerings to brands agencies via training workshops.
- Work closely with the Sales, Marketing, and Client Services teams to ensure the success of every client deal, leveraging internal resources/insight and collecting feedback.
- Build high impact presentations driven by extensive research creative storytelling
- Enable and push the Sales Managers with programs developed by you (based on insights, product solutions and identifying areas of impact) that will be employed to win business
What we re looking for:
- A proven track record of content marketing, brand marketing, media planning strategy roles in a fast-paced and ever-changing business environment.
- Creative thinker, energetic and passionate self-starter who can work independently without a lot of oversight and direction
- Proficiency of brand marketing frameworks and simplifying complex information or concept into easily graspable information
- Must possess the ability to quickly grasp business concepts and absorb/utilize market research
- Comfort working in a fast-paced, distributed manner having to liaise with stakeholders across multiple teams, entities, and geographies with very precise timelines
- Strong communication skill - oral written (i.e. brand storytelling, workshop facilitation)
Required Qualifications:
- Experience: 4+ years experience and/or exposure to combinations of fields of business solutioning consulting, digital advertising, media planning, pre-sales.
- Education: Bachelors degree (MBA preferred)
Location: Bangalore
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Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: GlanceLocation(s): Bengaluru+ View Contact
Keyskills: Mobile marketing Client solutions Brand marketing Consulting Presales Market research content marketing Gaming digital advertising Media planning
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