Partner Marketing Manager @ F5

The Channel Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities in India through our partner ecosystem. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage partner and distributor contracts and relationships; operate as the primary interface between Marketing and Partner Sales. The Channel Manager India will provide support for F5-hosted and sponsored events in the region (both Digital and In-Person) as well as run other Demand Generation programs.

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What Youll Do:

Demand Generation

• Increase demand for F5 solutions by executing campaigns directly in the India field (via Digital or physical channels) and indirectly through Channel and Alliance partners
• Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
• Diligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flow
• Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline

Partner Marketing

• Manage the Channel Marketing (MDF) budget at the regional level and ensures all campaigns, programs, and initiatives are in alignment with the strategy set forth by Channel and Marketing Leadership
• Identify and proactively engage with a predefined set of Distributors and/or Resellers to drive joint marketing initiatives
• Work with Alliance Partners to execute programs that showcase our joint GTM capabilities
• Working with the CAM and the partners to define thru-partner, campaign specific, demand generation goals
• Focus on the longer-term development of each strategic partners demand generation capabilities and proficiency
• Develop educational and co-branded marketing materials such as emails, social media post, presentation, success stories

Data Analytics

• Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives
• Ensure discipline of post initiative analysis to extract continuous learnings
• Report on marketing operations performance, lead management and program ROI metrics

Administration Support

• Maintain full budgetary control and reporting (quarterly or as needed)

• Deliver regular weekly, monthly and quarterly reports of lead flow to theatre marketing team
• Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndication
• Formulate and lead Telemarketing/Tele-prospecting framework, working with the channel/sales team, as appropriate
• Responsible for upholding F5s Business Code of Ethics and for promptly reporting violations of the Code or other company policies

What Youll Bring:

• Bachelors degree in business, Marketing, Communications or equivalent level of experience
• 12+ Years of Marketing experience (B2B SaaS background preferred)
• High Impact Business communication skills.
• Work with a Entrepreneur mindset
• Strong negotiation skills
• The ability to build strategic perspective, influence and ability to execute it.
• Metric, data-driven mindset
• Experience in working with partners and driving success jointly