Assistant Manager - Digital Marketing
- Aparna Constructions
- 5 - 8 years
- Hyderabad
- 3 months ago
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Job Description
Role & responsibilities
- Digital Strategy & Brand Communication
- Develop and implement a digital media strategy aligned with business goals.
- Ensure consistent brand messaging across all digital platforms.
- Manage online reputation and handle crisis communication when needed.
- Content Creation & Management
- Create project lead communication strategy & campaigns based on the product lifecycle (launch, sustenance & ready to move in)
- Oversee the creation of engaging content (text, images, videos, and infographics) for digital platforms.
- Manage website updates, blogs, and newsletters to enhance brand engagement.
- Collaborate with agency designers, copywriters, and video editors to produce high-quality content.
- Social Media & Community Management
- Monitor social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
- Manage & Engage with online communities, respond to comments, and monitor brand mentions.
- Track social media performance and optimize content strategy accordingly.
- Analytics & Performance Tracking
- Monitor and report key performance indicators (KPIs) for digital campaigns.
- Adjust strategies based on performance insights to improve engagement and conversions.
Preferred candidate profile
Bachelors/Masters degree in Marketing, Mass media Communications or English literature.
- 5-8 years of experience in digital marketing, social media management, or digital communications.
- Strong communication, writing, and storytelling skills.
- Knowledge of graphic design tools (Canva, Adobe Photoshop, or Illustrator) is a plus.
Added Skill sets:
- Certification in Google Ads, Social Media Marketing, or Digital Marketing.
- Experience in PR, influencer marketing, or brand collaborations.
Job Classification
Industry: Real EstateFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Aparna ConstructionsLocation(s): Hyderabad+ View Contact
Keyskills: Illustrator Canvas
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Aparna Constructions
Aparna Constructions has been a leader in the Indian Construction Industry. Aparna Constructions develops best-in-class Gated Communities in Hyderabad, Bengaluru and Amaravati (A.P). By focusing on meeting future needs, never sacrificing quality, and adhering to an unbending standard of excellence i...
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