Marketing Manager @ Mtap Technologies

• Responsible for planning, tracking, and executing all paid marketing campaigns across SEM, Display, Facebook, LinkedIn, Emails, and other paid acquisition channels.

• Manage and oversee the company s website content, social media channels, events, podcast, and other brand assets.

• Develop and maintain a consistent brand message across all platforms.

• Identify and propose relevant events, platforms, and ideas suitable for product growth.

• Run effective email marketing, social media marketing, SEM, and SEO campaigns.

• Develop and manage digital marketing campaigns for lead generation using Paid Search, SEO, and Email Marketing.

• Create engaging content for social media platforms, ensuring consistent brand messaging and high-quality visuals.

• Build a digital marketing process and automation, owning the entire lead funnel from ideation to launch and iteration.

• Identify opportunities to improve lead conversion in the product, including optimizing landing pages and sign-up flows.

• Analyze budgets and prepare annual budget plans to ensure effective allocation of resources.

• Explore the Indian market in Tier 1/2/3 cities and identify potential clients for business growth.

• Measure and report on the performance of all digital marketing campaigns, providing insights for continuous improvement.

• Come up with relevant events / platforms / ideas suitable for product growth.

• Implement an experiment design framework aimed at identifying and testing potential new growth channels like drip campaigns.

• Good knowledge of running B2B2C marketing campaigns.

Required Skill Set:

• Bachelor s or Master s degree in Marketing or a relevant field

• 4+ years of experience in Marketing, with an emphasis on digital and social media marketing

• Proven experience with Facebook, AdWords, SEO, marketing database, email and/or display advertising campaigns

• Proven track record in developing and executing successful social media campaigns

• Proficient in marketing analytics and measurement tools, such as Google Analytics and WebTrends

• Excellent communication, collaboration, and project management skills

• Ability to think creatively and innovatively to create successful marketing strategies

• Knowledge of software such as Adobe Creative Suite, Hootsuite, and HubSpot is a plus

• Ability to work well under pressure and juggle multiple tasks in a fast-paced environment

• Prior work-ex in SaaS or technology product companies is preferred