Marketing Operations Analyst
- MoEngage
- 2 - 3 years
- Bengaluru
- 3 months ago
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Job Description
- Ensuring regular management of the tools. Manage integrations & data flow between tools. Work with the vendors to solve any issues
- Monitor the functioning of critical martech tools and ensure there are no issues that impact leads, data or reporting
- Do cross functional projects which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline
- Automate manual processes enabling a frictionless and fast marketing execution
- Publish critical marketing reports for marketing team - MIS reports and dashboards
- Create reports that shows the ROI of marketing investments - Campaign performance reports, Event, Digital spend ROI reports
- Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports/ Insights
- Create/ Manage reports/visualization on tools like Tableau, Hubspot, Salesforce
- Create / manage marketing data warehouse in Snowflake
- Analyze reports and data and provide regular insights that come out of data. Provide actionable insights.
- Take on new projects that are aligned to marketing goals and strategic initiatives
Qualifications :
- Bachelor s degree in computer science, Information technology, marketing or a related field
- 2-3 Years of experience in marketing operations
- Basic understanding of B2B marketing processes in a SaaS company
- Prior knowledge of reporting on marketing funnel and understanding of marketing KPIs is a big plus
- Hands on experience of working on Business Intelligence and data visualization using Tableau
- Hands on knowledge of SQL is a must, knowledge of any other coding language is a plus.
- Knowledge of data ingestion and cloud data warehouses like snowflake is a must
- Strong communication and analytical skills
- Experience of working with Hubspot and other martech tools is a plus
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: MoEngage Location(s): Bengaluru+ View Contact
Keyskills: Analytical skills Coding Marketing operations marketing operations analyst data visualization Business intelligence Information technology SQL Salesforce
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