Management Trainee - Marketing
- Healthasyst
- 0 - 1 years
- Bengaluru
- 1 month ago
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Job Description
This is an entry level role in the marketing team where, after an initial training, the candidate will be exposed to different roles in marketing including, but not limited to, social media, email campaigns, webinars, lead generation, events, market and competitive research, market segmenting, targeting and positioning, crafting the product value proposition, employer branding, creation of marketing content such as videos and PowerPoint presentation etc
Roles & Responsibilities
Lead Generation
Marketing campaign strategy, planning, and execution to generate qualified leads
Execution of online and offline campaigns to achieve objectives
Competition and industry research to inform product targeting, positioning, and messaging
Strategizing, planning, execution, and optimization of email marketing campaigns, and digital marketing campaigns
Tools
Gain a good understanding of the tools used by the marketing team for CRM, Email Campaign, Webinar etc and assist in day to day management
Social Media Strategy and Execution
Develop a deep understanding of social media strategy to achieve various objectives such as awareness building, branding etc; develop an impactful social media plan and execute consistently
Analyze channel performance and optimize
Event Management
Plan, execute and organize company s participation in online and offline events such as webinars, tradeshows, conferences
Story-telling
Work with marketing agencies, multi-media designers to develop impactful, story-telling videos, designs, landing pages etc
Be a master of developing and delivering story-telling presentations
Critical Success Factors for the role
- Excellent analytical skills
- Highly organized with the ability to balance competing priorities
- Intrinsic motivation, tenacity, and hungry to learn and grow
- Strong presentation and communication skills (verbal, written, and active listening).
- Fast learner, Technology savvy, and ability to learn the business context quickly
- Creative candidates who have a knack for storytelling and an eye for design
- Excellent skills in PowerPoint and Excel
Qualification
MBA from a premium institute and excellent academic results
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: InternshipContact Details:
Company: HealthasystLocation(s): Bengaluru+ View Contact
Keyskills: IT services Industry research Product engineering Manager Quality Assurance Email marketing Event management Media strategy Social media Digital marketing CRM
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