Digital Marketing Specialist/Manager @ Parul University

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Digital Marketing Specialist/Manager

Parul University
2 - 5 years
Vadodara
21 days ago
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Job Description

Job Title: Digital Marketing Specialist / Digital Marketing Manager

Education & Qualification:

Bachelors/Masters degree in Marketing, Digital Marketing, Business Administration, or a

related field.

Technical Skills:

Expertise in SEO, SEM, PPC, Google Ads, Google Analytics, social media advertising, and

email marketing.

Strong knowledge of content marketing, lead generation, and conversion rate

optimization.

Familiarity with CRM tools, marketing automation platforms, and A/B testing.

Experience:

2-5 years of experience in digital marketing (preferably in the education sector).

Proven track record of managing successful paid and organic marketing campaigns.

Job Responsibilities:

1. Content &Campaign Management:

Develop and execute digital marketing strategies to drive traffic and lead generation.
Create and manage content for websites, blogs, and social media channels.
Oversee PPC and social media advertising campaigns.

2. SEO & Data Analytics:

Conduct keyword research and implement SEO best practices.
Monitor and optimize campaigns using Google Analytics and other data tools.

3. Collaboration &Strategy:

Work cross-functionally with design, sales, and content teams to enhance marketing

performance.

Analyze data and optimize marketing strategies for higher engagement and

conversions.

4. Email & Social Media Marketing:

Plan and execute targeted email marketing campaigns.
Manage social media channels, monitor engagement, and develop audience growth

strategies.

Job Classification

Industry: Education / Training
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Parul University
Location(s): Vadodara

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Keyskills: SEO Google Ads Google Analytics Lead Generation Marketing Automation Content Marketing SEM Email Marketing Crm Tool Social Media Marketing Ab Testing

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To create your profile, apply for a job or make a registration

Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Parul University

Parul University is a legitimate university established under Gujarat Private University Act 2009, after legislation passed by the Government of Gujarat on 26th March 2015 giving University status to Parul Group of Institutes functioning under the aegis of Parul Arogya Seva Mandal Trust.Parul Univer...

Digital Marketing Specialist/Manager @ Parul University

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