Performance Marketing Manager
- Pandit Ventures
- 7 - 12 years
- Ahmedabad
- 25 days ago
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Job Description
Job Title: Performance Marketing Manager
Location: Ahmedabad
Industry: Astrology & Wellness
Experience Required: 512 years
Type: Full-time
About Us:
We are a fast-growing astrology company committed to empowering people with authentic and personalized astrological guidance. Our platform connects users with expert astrologers through web and mobile applications. As we scale our digital presence, we are looking for a performance marketing expert to drive customer acquisition and retention.
Job Summary:
As a Performance Marketing Manager, you will be responsible for planning, executing, and optimizing ROI-driven digital marketing campaigns across multiple channels including Google Ads, Meta (Facebook/Instagram), YouTube, and affiliate networks. Youll play a crucial role in increasing app installs, generating leads, and driving revenue from online astrology services.
Key Responsibilities:
- Plan, execute, and manage paid media campaigns (Google, Meta, YouTube, affiliates, etc.)
- Monitor and optimize performance metrics like CPA, ROAS, CPL, and CTR
- Collaborate with creative teams to build ad creatives that drive engagement and conversions
- Conduct A/B testing across ad copies, landing pages, and creatives
- Analyze data and performance reports to extract actionable insights
- Allocate and manage budgets effectively to ensure maximum ROI
- Manage retargeting and remarketing strategies to improve user retention
- Collaborate with the product and tech teams to track user behavior and improve funnels
- Stay updated on the latest performance marketing trends and platform updates
- Optimize App Store (ASO) and Play Store presence to boost organic installs
Requirements:
- Proven experience (5+ years) in performance marketing, preferably in a B2C or app-based environment
- Strong understanding of Google Ads, Facebook Ads Manager, and analytics tools like GA4, AppsFlyer, or Firebase
- Experience with marketing automation, retargeting, and funnel optimization
- Proficiency in data analysis and reporting using Excel, Google Sheets, or Data Studio
- Excellent communication and project management skills
- Passion for astrology/wellness domain is a plus
Good to Have:
- Experience with influencer marketing or affiliate partnerships
- Knowledge of SEO and organic marketing strategies
- Experience in managing marketplace listings or e-commerce integrations
- Worked with astrology or spiritual platforms
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Pandit VenturesLocation(s): Ahmedabad
Keyskills: Performance Marketing PPC Metadata Google AdWords Online Lead Generation Pay Per Click Linkedin Ads ROI Paid Marketing google ads Facebook Ads Growth Marketing Affiliate Marketing Campaign Management Instagram Ads
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Pandit Ventures
Company Description GaneshaSpeaks.com, founded in 2003 by Shri Bejan Daruwalla and Hemang Arunbhai Pandit, is a brand in the field of Astrology & Horoscopes. The company prioritizes accuracy, reliability, and trustworthiness for their clients.
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