Audience Syndication Specialist
- Zeta Global
- 6 - 12 years
- Bengaluru
- 9 months ago
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Job Description
- Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
- Document audience components in the audience tracker, including:
- Audience name
- Audience size
- Platform syndication
- Frequency of syndication
- Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
- Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
- Communicate with media team members (programmatic, social, and search) when appropriate, including:
- Audience name
- Date of syndication
- Ensure audience syndication happens as planned, making necessary extensions if required.
- Conclude audience syndication by stopping syndication when it is no longer needed.
- QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
- Input and update tickets, including escalations as necessary.
- Collaborate with media leads to address questions and provide clarity on audience syndication.
- Perform manual updates for Bing syndication when contracts include this requirement.
Required Skills & Qualifications:
- Strong project management and communication skills
- Excellent written and verbal communication skills
- Experience in digital marketing with familiarity with programmatic, social, and search platforms.
- Excellent troubleshooting and communication skills.
- Ability to manage multiple tasks in a fast-paced environment.
- Flexible and adaptable to changing circumstances
- Skilled in Microsoft Excel
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Marketing Automation SpecialistEmployement Type: Full timeContact Details:
Company: Zeta GlobalLocation(s): Bengaluru+ View Contact
Keyskills: SAN Excel Campaign management Project management HTML Syndication Research Digital marketing Management reporting marketing automation
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