Job Description
Campaign DeveloperDescription:The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.
Responsibilities:Solid knowledge of email platform(s)Hand-code HTML files optimized for emailResponsive and fluid conversion of Photoshop documents to HTML optimized for emailAct as content creation expert for clients and account team(s)Execute simple image editing on provided PSDsWork with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as neededIntegrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirementsCoordinate with account team and clients to fulfill email content creation and change requestsConsult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issuesConduct content quality assurance checks to ensure the mailing meets client expectationsRecognize opportunities for coding efficiencies (i.e. templates/wireframes)Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)Maintain role related and project-specific internal reference documentationCreate and modify static landing pages as neededPerform code & creative reviews to optimize emailsFollow code & QA best practice.Qualifications:Bachelor's degree ( BTECH ) OR Masters ( MBA )1 4 years of email or web development experienceAdvanced knowledge of HTML / CSS for emailIntermediate knowledge of responsive & fluid code optimized for emailBasic knowledge of XMLExcellent attention to detailDemonstrated communication skills.Company Summary:Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industrys 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.Our technology runs on the Zeta Marketing Platform, which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email, Display, Social, Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firmhttps://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.htmlhttps://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidancehttps://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.htmlhttps://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
Job Classification
Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Email Marketing
Employement Type: Full time
Contact Details:
Company: Zeta Global
Location(s): Hyderabad
Keyskills:
css
artificial intelligence
xml
html
web development
digital marketing
dreamweaver
campaign development
posters
photoshop
email campaign
banners
campaign management
marketing
campaigns
graphic designing
web designing
landing page
illustrator
