Product Marketing Manager
- TAC Security
- 5 - 10 years
- Mohali, Chandigarh
- 2 years ago
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Job Description
Meeting Company and Marketing Objectives through Field Marketing Excellence
Working with the region s Sales leadership team, create and deliver the Regional Marketing strategy that meets the region s business goals through the delivery of World Class Field marketing.
Support the regional GTM plan for all products, product launches, and regional campaigns in the region
Set campaign goals and track against those goals for campaign plans
Expand TAC Security visibility and awareness Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
Maximize exposurereturn at industry and other events
Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region in line with Regional Billings growth
Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
Report monthlybi Q and Q results for the region and any corrective actions required
Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region s goals.
Make strategic investment decisions on all marketing investments tothrough the channel
Ensure visibility of the Region s marketing activities and outcomes driving an effective internal communication strategy.
Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
Ensure all vendors have an appropriate SoW andor contract in place and appropriate use of Scrap and other internal approval processes
SKILLS YOU HAVE
Excellent Knowledge of the Technology market or related industry and its dynamics
Experience in complex, strategic channel management.
A minimum of 5 years experience working in a Marketing Manager position
Job Classification
Industry: Hardware & NetworkingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: TAC SecurityLocation(s): Mohali, Chandigarh
Keyskills: SAN Usage Field marketing Artificial Intelligence Manager Technology Channel management SOW Vulnerability management Product marketing Marketing strategy
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