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Sr. Business Systems Analyst @ Zeta Global

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 Sr. Business Systems Analyst

Job Description

The Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client s business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.
Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.
Principal Responsibilities :
  • Lead project scoping:
    • Gather and define project requirements
    • Understand client workflows and business goals
    • Elicit and comprehend use cases
    • Learn existing technical and data infrastructure
    • Conduct gap analysis between application and stated customer requirements
    • Set expectations
  • Think strategically to define solution recommendation:
    • Collaborate with Architects and Developers
    • Estimate project impact (resources / hours)
    • Document recommended solution
    • Support client team with presentation and review process
  • Maintain Documentation
    • Draft requirements documents/functional specifications
    • Update changes throughout the project lifecycle
    • Author and manage tickets for internal communication
  • Contribute to successful execution and QA:
    • Serve as internal SME on the solution
    • Collaborate with development, QA and production support teams through project lifecycle
    • Proactively identify and address project risks
    • Support QA and UAT to ensure requirements are met
Other Responsibilities:
  • Become a product expert
  • Manage multiple competing priorities through effective organization and communication
  • Recommend and institute best practice and methodology and tools
  • Provide guidance to client success team on technical capabilities, staffing and infrastructure needs
Qualifications:
  • Management experience of similar roles
  • Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE s, etc
  • Ability to understand and represent the needs of the end user in a software development environment
  • Strong consultative and advisory skills.
  • Excellent written and verbal communications.
  • Strong MS Office skills (Word, Excel, PowerPoint).
  • Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
  • Ability to communicate complex technical concepts to technical and non-technical audiences.
  • Subject matter expert thought leader (supports organization s processes and procedures and can implement a new product or major modifications from start to finish).
  • Web-services experience with RESTful APIs desired
  • 5+ years of experience with software implementation from requirement through design, development, and user acceptance
  • Bachelors Degree or higher in technology-related field or relevant experience in implementing software.

Job Classification

Industry: Advertising & Marketing
Functional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Business Analyst
Employement Type: Full time

Contact Details:

Company: Zeta Global
Location(s): Hyderabad

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Keyskills:   SAN Database marketing Campaign management Staffing System integration HTML Gap analysis Digital marketing MS Office CRM

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Zeta Global

Company DetailsZeta Global