Senior Content Writer @ Route Mobile (RML)

As a Content Writer, you will be responsible for crafting high-quality, engaging, and optimised content that drives traffic, builds brand awareness, supports business goals, and resonates with our target audience.

• Create branded content for products and services (brochures, solution briefs, e-books)
• Develop long-form marketing content such as white papers, e-books, blogs, research articles, and user guides.
• Produce engaging and impactful short-form content like articles, social media posts, paid ads, infographics, emails, video scripts, campaign materials, and event content.
• Assist the sales and marketing team with content requirements.
• Collaborate with the creative team and other stakeholders to produce high-quality, engaging content.

• Over 6 years of experience in B2B copywriting, SEO writing, SaaS products and services, campaign content creation, and/or content marketing.
• Excellent communication skills, both oral and written.
• Ability to understand business processes and technology, and create highly relevant content.
• Strong research skills to find relevant and high-quality insights.
• Create keyword-rich and SEO-friendly content that enhances marketing efforts.
• Global exposure is an added advantage. Strong storytelling, collaboration, and communication skills are essential.

• Ability to work independently as well as in teams.
• Excellent collaborator.
• Clarity of thought.
• Ability to ideate new possibilities, innovate solutions, and execute without fail.

• Engineering or Technical Education + Diploma / Degree in Communications