Lead - Developer Marketing
- Browserstack
- 2 - 5 years
- Remote
- 3 months ago
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Job Description
As a Developer Marketer, you will drive product awareness, education, and adoption within developer communities. You ll own and execute developer-focused marketing strategies that highlight the value of our products, ensuring seamless engagement with technical audiences. This role requires a strong understanding of developer mindsets, B2B SaaS marketing, and technical storytelling to foster community growth and product adoption.
Success in this role hinges on your ability to think like a developer while executing like a marketer, using data-driven insights to craft compelling campaigns, educational content, and community engagement initiatives. marketing, preferably with a focus on building communities, is essential.
Desired Experience
- Proven experience in B2B SaaS marketing.
- Background in marketing to developers or experience in developer-first and developer-plus organizations.
- Strong analytical and problem-solving skills to identify opportunities and measure impact.
- Excellent written and verbal communication skills to effectively engage technical audiences.
What will you do
- Developer Programs: Implement and manage developer-focused initiatives to increase awareness, education, and adoption of our products.
- Audience Analysis: Assess the current user base to identify opportunities for expanding reach and engagement with the developer community.
- Community Growth: Develop scalable strategies to grow and engage the developer community through targeted campaigns.
- Cross-Functional Collaboration : Work closely with marketing, product, and engineering teams to align community engagement strategies with overall business goals.
- Content & Events: Create compelling content and organize events that foster meaningful interactions and within the developer community.
- Marketing Experiments: Conduct experiments across multiple channels (email, social media, content marketing, events) to identify effective acquisition and engagement tactics. Use data-driven insights to optimize strategies.
- Metrics & Reporting: Regularly track community engagement metrics and provide actionable insights to improve performance and impact.
Benefits:
- Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
- Gratuity as per payment of Gratuity Act, 1972
- Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
- Remote-First work environment that allows our people to work from anywhere in India
- Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: BrowserstackLocation(s): Remote+ View Contact
Keyskills: Accessories B2B Social media Analytical SAAS Cloud Medical insurance content marketing Event marketing Testing
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