Distribution Strategy Professional
- Browserstack
- 7 - 12 years
- Remote
- 1 year ago
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Job Description
- The Distribution Strategy team is responsible for defining the GTM strategy for the BrowserStack Test Platform.
- This includes identifying opportunities to leverage existing channels such as Content, SEO, Developer relations, etc
- We will also build and nurture new channels to drive platform adoption.
- You will come up with initiatives, and work closely with Product, Marketing, Monetization, Partnerships, and sales teams, to experiment, validate, and execute them.
- You will get a 360-degree view of the GTM motion of a B2B developer product.
- You will report to the Head of Distribution strategy and work closely with leaders from all functions.
Desired experience:
- 7+ years experience with at least 3+ years experience in Product Management, Strategy, or Marketing roles
- Prior knowledge of different channels of distribution is a plus, but not mandatory
- Great communication skills and ability to influence leadership and senior stakeholders in the organization
- Interested and willing to learn best practices of developer products
What will you do
- Build a long-term view of the developer ecosystem based on in-depth research, and identify how to best position and sell BrowserStack s test platform
- Deep dive into different channels, understand the key levers that influence each channel
- Communicate a point of view on what channel might work best for a particular product
- Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful
- Take ownership in a fast-paced environment, to drive rigorous, fact-based recommendations to Marketing, Sales, Partnerships, Monetization, and Product teams.
Benefits:
- Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
- Gratuity as per payment of Gratuity Act, 1972
- Unlimited Time Off to ensure our people invest in their we'llbeing, to rest and rejuvenate, spend quality time with family and friends
- Remote-First work environment that allows our people to work from anywhere in India
- Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, we'llbeing to ensure an amazing remote work experience
Job Classification
Industry: Software ProductFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Back End DeveloperEmployement Type: Full timeContact Details:
Company: BrowserstackLocation(s): Remote+ View Contact
Keyskills: Product management Accessories Sales Operating systems Cloud Medical insurance Mobile applications SEO Product marketing Testing
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