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Senior Product Marketing Manager @ Sirion

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 Senior Product Marketing Manager

Job Description

  • Team: Marketing
  • Reports To: Senior VP, Marketing About the Role: At Sirion, we believe product marketing is pivotal to the company s go-to-market strategy
  • Our product marketing managers are responsible for product positioning, messaging, launch, analyst relationships, sales and pre-sales enablement, and more
  • You are expected to be a tireless advocate of our customers and be their voice internally within Sirion
  • You will partner closely with other parts of marketing, product management and sales to develop customer & internal content in the formats preferred by our target audience

What You ll Do:

  • Create and maintain a person library for the relevant target personas, including their pain points, content preferences etc Develop messaging, positioning & content like presentations, data sheets, product pages, videos etc for Sirion products
  • Plan and execute product launches, including any content required for it
  • Create sales enablement materials including competitive positioning, battlecards etc
  • Partner with the growth marketing team to Identify relevant themes for our GTM strategy and support demand generation activities with messaging & content
  • Work closely with product managers and sales teams to identify and develop use cases

What You ll Need:

  • 8+ years of total experience and at least
  • 5+ years of experience as a SaaS product marketer
  • Familiarity with SaaS products, enterprise users, and their fundamental needs
  • Experience working with international clients/stakeholders is preferred
  • Familiarity with software products and the ability to translate technical product knowledge into GTM messages
  • Prior experience researching and creating battlecards, market analysis, product messaging, use cases, and personas
  • Ability to operate independently and in a cross-functional capacity
  • Excellent written and verbal communication skills
  • Analytical frame of mind with strong quantitative skills BTech / BS / BA in Engineering or similar field MBA is a plus

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Sirionlabs
Location(s): Bengaluru

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Keyskills:   Product management Procurement Market analysis Analytical Diversity and Inclusion Presales international clients Product marketing Product positioning Recruitment

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Sirion

About Us\n\nPetpooja is the largest next generation Point of Sale Software platform with the usage of more than 80,000+ outlets live across India. We are a Product base software company based out of Ahmedabad, Gujarat.\n\nThe company is present in more than 1000+ cities across India, with more than ...

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