Digital Marketing Executive
- Scan IT
- 1 - 3 years
- Pune
- 2 months ago
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Job Description
Department: OthersLocation: Pune
Description
The Digital Marketing Executive/Trainee will be responsible for executing and optimizing the presence of Brand Shipco across owned and paid Digital Channels
What You'll Do?
Content Optimization & Operations:
Assisting with publishing and editing articles on the Media section
Conducting content audits across channels and implementing the changes suggested
Working closely with the Corporate Content Team
Social Media and ORM:
Scheduling and posting content across various social media platforms in-line with the strategy outlined by Corporate Marketing Team
Engaging with followers, responding to comments and messages
Monitoring social media analytics and reporting on performance
Monitoring reviews online and assisting with ORM (Online Reputation Management)
Keeping an eye on Competitor handles and Industry trends
SEO Support:
Conducting basic keyword research
Optimizing content for search engines (On-Page/Off-Page)
Building internal backlinks and managing the Media Section structure
Email Marketing:
Assisting in designing and sending email campaigns with close coordination with the Graphic Design team
Identifying deviations and errors to ensure adherence to guidelines
Auditing email subscriber lists and segmentations
Analyzing email campaign performance metrics
Data Analysis and Reporting:
Gathering and analyzing data from various digital marketing tools and CRM
Preparing reports on campaign performance and key metrics
General Administrative Tasks:
Maintaining digital marketing asset library
Staying updated on current digital marketing trends and best practices
What Youll Need?
Ideal Candidate:
Strong understanding of digital marketing concepts and channels
Basic knowledge of HTML-CSS and SEO principles
Basic proficiency with social media platforms and CMS
Excellent written and verbal communication skills
Familiarity with web analytics tools like Google Analytics
Strong attention to detail and ability to work independently and collaboratively
Proficient in Microsoft Office Suite and Adobe Photoshop
Qualifications:
Any Graduate with experience in Digital/Content Marketing OR
BBA/Equivalent in Marketing with an internship or freelancing exposure in Digital/Content Marketing
Knowledge on the following is a plus:
Basics of Video Editing & Graphic Designing
Heres What We Offer ?
At Shipco-IT, we pride ourselves on our vibrant and supportive culture
Join our dynamic, international team and take on meaningful responsibilities from day one
Revolutionize Logistics: Be at the forefront of transforming logistics processes, driving global efficiency and innovation
Work with the Best: Join a team of industry leaders in a culture that values creativity, collaboration, and openness
Accelerate Your Career: Experience continuous learning, mentorship, and opportunities for professional advancement tailored to your aspirations
Shape the Future: Contribute to projects that enhance efficiency and drive global success in a dynamic industry
Diversity in Action: Thrive in a supportive, diverse environment with exciting onsite work opportunities
Valued Expertise: Enjoy a competitive salary that recognizes your skills and contributions
Expand Your Horizons: Unlock your full potential with extensive personal and professional development opportunities
Celebrate Success: Earn awards and accolades for exceptional performance and meaningful contributions
Visit us at www shipco-it com / www shipco com follow us on LinkedIn
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Scan ITLocation(s): Pune+ View Contact
Keyskills: digital marketing writing google analytics photoshop seo microsoft office suite communication skills
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