Marketing Specialist 2
- G2 Risk Solutions
- 2 - 5 years
- Bengaluru
- 1 month ago
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Job Description
Marketing Specialist II
About us:
G2 Web Services, Inc. (G2), G2 Bankruptcy Risk Solutions, Inc. (G2BRS), and Fintellix India Private Limited (Fintellix, together with G2 and G2BRS, the Platform) are business units within G2 Risk Solutions. The Platform is comprised of leading and tenured businesses, focusing on deploying sophisticated data-driven solutions to provide mission-critical risk, fraud mitigation, and regulatory compliance services to their respective global clients within the financial and digital commerce sectors. An affiliate of Stellex is investing in the Platforms people, technology, and products to continue enhancing its value proposition to customers.
Role & responsibilities.
Position Overview:
We seek a seasoned Marketing Specialist II to join our fast-growing global portfolio. This pivotal role demands a visionary thinker who can develop and execute sophisticated go-to-market (GTM) strategies, drive successful product launches, and create compelling product materials that support our business objectives. As a key player in our marketing team, you will lead initiatives that position our products and brand at the forefront of the industry.
Roles & Responsibilities:
Product launches and GTM strategy
- Develop and execute comprehensive go-to-market strategies for new product launches
- Coordinate cross-functional teams to ensure seamless product introductions
- Analyze market trends, customer insights, and competitive landscapes to refine GTM strategies
Product materials
- Create and manage compelling product marketing materials, including brochures, solution sheets, presentations, case studies, etc.
- Ensure all materials align with brand/style guidelines and effectively communicate product
value propositions - Collaborate with the team to produce visually appealing marketing collateral
Sales enablement
- Develop and deliver training programs and tools to empower the sales team
- Create and maintain a sales enablement content repository, such as pitch slides, playbooks, demo scripts, etc.
- Gather feedback from the sales team to continuously improve enablement initiatives
Webinars
- Plan, coordinate, and execute webinars to educate customers and prospects about our
products and deliver thought leadership - Develop engaging content, secure relevant speakers, and manage all logistics for
webinar production - Analyze webinar performance and optimize future sessions
Website
- Oversee the development and maintenance of product-related content on the company website
- Ensure product pages are up-to-date, accurate, and optimized for search engines (SEO)
- Work with team to implement new features and improvements that enhance the
user experience
Events and Recognitions
- Plan, coordinate, and execute internal and external company events, managing all aspects including budget, logistics, vendor relations, and on-site coordination
- Analyze event performance and gather feedback to optimize future initiatives
- Identify and secure speaking opportunities for executives and subject matter experts and support speakers with presentation materials and talking points
Research and pursue relevant industry awards.
Requirements:
- Bachelors degree in marketing, business, communications, or a related field
- 2 - 5 years of experience in product marketing, preferably within a global company
- Proven track record of successful product launches and GTM strategies
- Strong project management skills with the ability to handle multiple projects simultaneously
- Excellent written and verbal communication skills
- Proficiency in marketing automation tools, CRM software, and analytics platforms
- Ability to work collaboratively in a fast-paced, dynamic environment
- Experience with digital marketing, SEO, and content management systems (CMS) is a plus
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: G2 Risk SolutionsLocation(s): Bengaluru
Keyskills: Product Marketing Digital Marketing SEO Marketing Strategy CMS Marketing Campaigns Crm Marketing Product Launch Sales Enablement
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