Hiring | Content Manager - Retention | Mumbai
- Impact Guru
- 3 - 8 years
- Mumbai
- 3 months ago
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Job Description
Job Title: Content Manager Retention Marketing
Location: Mumbai (On-site)
Department: Marketing Retention
Company: ImpactGuru.com
Experience: 46 years
Employment Type: Full-time
About ImpactGuru.com:
ImpactGuru.com is Indias leading healthcare financing platform for patients in need of medical care. We work with hospitals, patients, and donors to make quality healthcare accessible and affordable through crowdfunding and partnerships. We are on a mission to save lives by enabling timely treatment and providing financial assistance.
Role Overview:
Were looking for a creative and data-driven Content Manager to join our Retention Marketing team. The ideal candidate will be responsible for creating compelling content to engage and retain users through email, SMS, WhatsApp, in-app, and push notifications. You will play a key role in improving customer lifetime value and driving repeat engagement.
Key Responsibilities:
- Develop and execute content strategies for retention marketing campaigns across various channels (Email, SMS, WhatsApp, Push, In-app).
- Write engaging, persuasive, and personalized content to drive user retention, repeat transactions, and referrals.
- Collaborate with retention, design, product, and tech teams to align content with campaign goals and user segments.
- Analyze performance of content across campaigns using A/B testing and data insights to optimize messaging.
- Manage and maintain content calendars, campaign briefs, and delivery timelines.
- Ensure all content is in line with brand voice and compliance requirements.
- Coordinate with CRM tools/platforms (e.g., MoEngage, Clevertap, WebEngage) for campaign execution.
Requirements:
- 46 years of experience in content writing or content marketing, preferably in B2C or digital-first companies.
- Proven experience in writing for retention or lifecycle marketing campaigns.
- Strong understanding of customer journeys, segmentation, and personalization.
- Excellent command over written English with an ability to craft emotionally resonant messages.
- Experience working with retention/CRM tools is a strong plus.
- Ability to interpret campaign metrics and optimize content accordingly.
- Highly collaborative and detail-oriented.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Management (Print / Online / Electronic) - OtherEmployement Type: Full timeContact Details:
Company: Impact GuruLocation(s): Mumbai
Keyskills: Content Website retention Content Strategy App Content Management User retention Web Content Team Customer Retention Content Strategist
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